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Spray Lubricant

Fail

The top 5 brands take 99% of clicks, so Spray Lubricant is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$101K/yr77K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
74%top-5 click share · 6 brands · 108 sellers

Flapen Score

Spray Lubricant against its category

The dotted line is the Tools & Home Improvement average. Past it, Spray Lubricant is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spray Lubricant market on Amazon at a glance

Shoppers on Amazon United States searched for Spray Lubricant 77K times last year and spent an estimated $101K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
8.2%
Market size, estimated
$101Ka year
Peak month
March1.3× the quietest month
Top search term
blaster silicone lubricant spray 11oz36K searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $5.48 to $51.36. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $15.98 that is $4K to $8K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$5.48–$51.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #282 within Lubricants. It carries 3,682 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
43%
Out of stock, average day
6.2%
Average rank
#282in Lubricants
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
3,682per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
115 months

Products

Top Spray Lubricant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

108

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Generic44%
  • Blaster37%
  • WD-40 Specialist12%
  • CRC3%
  • 3-IN-ONE3%
  • DuPont1%

Demand

Spray Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Spray Lubricant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blaster silicone lubricant spray 11oz36K/yr
  • blaster silicone spray11K/yr
  • blaster silicone lubricant8K/yr
  • pb blaster silicone spray7K/yr
  • blaster silicone7K/yr
  • blaster silicone lubricant spray4K/yr
  • silicone blaster3K/yr

Reviews and returns

What reviews say buyers love and hate about Spray Lubricant

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Spray/Flow”
<0.1%of orders come back, a rate Amazon rounds to zero
“Spray doesn't work”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Spray Lubricant questions

Answered from the same tracked data.