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Spot Lights Outdoor

Pass

Spot Lights Outdoor scores 66 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +29.9% this quarter, and returns run at 2.8% of orders.

Flapen Score
66
66 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 48
Market size
$1.4M/yr1.3M searches / yr
90-day growth
+29.9%search demand this quarter
Competition
34%top-5 click share · 43 brands · 92 sellers

Flapen Score

Spot Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Spot Lights Outdoor is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Spot Lights Outdoor 1.3M times last year and spent an estimated $1.4M. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 66 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+29.9%
Conversion, latest week
2.7%
Market size, estimated
$1.4Ma year
Peak month
December3.8× the quietest month
Top search term
spot lights outdoor327K searches a year

02 · Price

A sale here is worth $40.85.

Listings sell for $40.85 on average, from $9.34 to $151.32. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $40.85 that is $31K to $41K a year per listing.

Average price
$40.85inside the $15 to $100 sweet spot
Price range
$9.34–$151.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$31K–$41K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #31 within Landscape Lighting. It carries 5,859 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#31in Landscape Lighting
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,859per listing
Listings tracked
63

04 · Newcomers

Amazon counts 12 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spot Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$43K$86K$128K$171K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 falling

Sellers

92

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

34%

Top 20: 64%

Open market

51%

  • NYMPHY12%
  • JEJOT11%
  • GKGG9%
  • AUDERWIN9%
  • InnoGear4%
  • Linkind4%

Demand

Spot Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Spot Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spot lights outdoor327K/yr
  • solar uplights outdoor78K/yr
  • outdoor spotlight149K/yr
  • landscape spotlights93K/yr
  • solar uplights for trees38K/yr
  • solar spot lights for trees26K/yr
  • spotlight outdoor122K/yr
  • solar powered spotlight outdoor19K/yr
  • outdoor spot lights for yard99K/yr
  • uplights outdoor38K/yr

Reviews and returns

What reviews say buyers love and hate about Spot Lights Outdoor

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Brightness/Shine/Glow”
2.8%of orders come back
“Not Bright enough”
A buyer, on “Brightness/Shine/Glow”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spot Lights Outdoor questions

Answered from the same tracked data.