spirited away
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.05avg listing price — sweet spot $15–$100
Price range
Great$5.39–$93.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good694.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, spirited away is a $32K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
spirited away market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$42K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #5,558
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 1.1%
- Avg brand age
- 38 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
44
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
29%
- LIVEBEAR27%
- WANDF14%
- スタジオジブリ9%
- Amallino9%
- OVANUS7%
- REHERO5%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -0.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Top spirited away search terms
- spirited away merch87K/yr
- spirited away decor10K/yr
- spirited away figure6K/yr
- haku spirited away7K/yr
- spirited away merchandise7K/yr
Top spirited away products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIVEBEAR Womens POPULAR ANIME Small-Med
LIVEBEAR$15.144.8★2,191 rev
WANDF Personal Item Travel Bag 18x14x8 Carry On Laptop BackpackGrey
WANDF$33.714.6★1,263 rev
Amallino No Face Lamp Mini Resin Anime Night Light
Amallino$15.674.2★166 rev
OVANUS No Face Lamp No Face Night Light Mini Resin Anime Desk Lamp Battery Operated Cute Room Decor Gift for Bedroom Shelf Office
OVANUS$15.234.4★261 rev
Studio Anime Merch Car Accessories Set-Faceless Male Pendant Soot Sprites
REHERO$10.064.4★220 rev
Newest
by launch date
POFULL Anime Inspired Gift Spirit Animal Tote Bag Anime Lover Shoulder Bag
POFULL$23.259 rev
Studio Ghibli - Spirited Away - No Face Beanbag (M) Plush
スタジオジブリ$18.763,075 rev
KEYCHIN No Face & Kiki Tote Bag Japanese Anime Lovers Gift Animated Movie Themed Shoulder Bag Cartoon Movie Merch (No Face-TB)
KEYCHIN$15.91137 rev
Mevodeata 20 Pcs Cute Soot Sprite Car Decor Rearview Mirror Accessories - Cute Decor for Car Home and Office Gifts
Mevodeata$5.39496 rev
Besglamo Embroidered Velaris Shirt Velaris City Of Starlight Embroidered Sweatshirt The Night Court Sweatshirt SJM ACOTAR Shirtl
Besglamo$42.4467 rev
Trending
90-day click momentum
Studio Ghibli - Spirited Away - BOH Mouse & Fly Bird Benelic Key Chain
スタジオジブリ$15.864.7★
WANDF Personal Item Travel Bag 18x14x8 Carry On Laptop BackpackGrey
WANDF$33.714.6★
Besglamo Embroidered Velaris Shirt Velaris City Of Starlight Embroidered Sweatshirt The Night Court Sweatshirt SJM ACOTAR Shirtl
Besglamo$42.444.5★
LIVEBEAR Womens POPULAR ANIME Small-Med
LIVEBEAR$15.144.8★
POFULL Anime Inspired Gift Spirit Animal Tote Bag Anime Lover Shoulder Bag
POFULL$23.254.7★
What buyers say about spirited away
What buyers praise and complain about, mined from review topics.What buyers love
“Good product as described”
“Stick well”
“super nice size”
“Exactly as advertised”
“well worth it”
“comfortable”
“The design was cute”
“GREAT GIFT”
“Easy to assemble”
“They are fun and brightly colorful”
What buyers complain about
“actually bigger than expected - the product pictures don't communicate the scale very well”
“Stickers don't work”
“It is cheaply made”
“Not a thick sock”
“definatly over priced”
“a little bit wonky”
“The color of the mouse is wrong”
“Item didnt light up”
“light sucks”
“Batteries don't work”
Top return reasons
Common questions
- Is spirited away profitable to sell on Amazon United States?
- The niche generates $32K/yr across 21 tracked products. 90-day search growth is -0.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the spirited away niche?
- 18 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in spirited away?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.7%.
- When does demand for spirited away peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the spirited away niche?
- Listings span $5.39–$93.89; the average listing price is $21.05 (sweet spot $15–$100). The average incumbent carries 695 reviews — the moat a new listing must climb.