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Spirited Away

Fail

Shoppers spend only $32K a year here, so Spirited Away is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$32K/yr116K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
60%top-5 click share · 18 brands · 44 sellers

Flapen Score

Spirited Away against its category

The dotted line is the Tools & Home Improvement average. Past it, Spirited Away is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirited Away market on Amazon at a glance

Shoppers on Amazon United States searched for Spirited Away 116K times last year and spent an estimated $32K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
1.3%
Market size, estimated
$32Ka year
Peak month
December3.5× the quietest month
Top search term
spirited away merch87K searches a year

02 · Price

A sale here is worth $21.05.

Listings sell for $21.05 on average, from $5.39 to $93.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.05 that is $0 to $2K a year per listing.

Average price
$21.05inside the $15 to $100 sweet spot
Price range
$5.39–$93.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #5,558 within Wall Lights. It carries 695 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#5,558in Wall Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
695per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Spirited Away products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

44

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

29%

  • LIVEBEAR27%
  • WANDF14%
  • スタジオジブリ9%
  • Amallino9%
  • OVANUS7%
  • REHERO5%

Demand

Spirited Away search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Spirited Away search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirited away merch87K/yr
  • spirited away decor10K/yr
  • spirited away figure6K/yr
  • haku spirited away7K/yr
  • spirited away merchandise7K/yr

Reviews and returns

What reviews say buyers love and hate about Spirited Away

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.7%of orders come back
“actually bigger than expected - the product pictures don't communicate the scale very well”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spirited Away questions

Answered from the same tracked data.