Speed Square
MaybeReturns run at only 0.8% of orders. But the products selling today already average 4.7★, so Speed Square is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $1.4M/yr1.5M searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 90 sellers
Flapen Score
Speed Square against its category
The dotted line is the Tools & Home Improvement average. Past it, Speed Square is stronger. Inside it, weaker.
Market
The Speed Square market on Amazon at a glance
Shoppers on Amazon United States searched for Speed Square 1.5M times last year and spent an estimated $1.4M. The top 5 brands take 68% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- speed square592K searches a year
02 · Price
A sale here is worth $17.05.
Listings sell for $17.05 on average, from $4.86 to $48.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $17.05 that is $34K to $43K a year per listing.
- Average price
- $17.05inside the $15 to $100 sweet spot
- Price range
- $4.86–$48.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $34K–$43K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #32 within Measuring & Layout Tools. It carries 2,557 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #32in Measuring & Layout Tools
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,557per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Speed Square products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SWANSON Tool Co S0101 7 Inch Speed Square Blue
- Price
- $9.84
- Rating
- 4.8/5
- Reviews
- 17,268
- Age
- 22y ago
SWANSON Tool Co. Inc SW1201K Value Pack 7 inch Speed Square and Big 12 Speed Square (without layout bar) ships with Blue Book
- Price
- $21.25
- Rating
- 4.8/5
- Reviews
- 10,217
- Age
- 10y ago
Johnson Level & Tool 1904-0700V 7-1/4 Johnny Square MACH-1 Smart Mark Rafter Square with Level Vial Black
- Price
- $39.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago
THORVALD 6-in-1 Carpenter Square 7 inch (1/16 Precision) T Square Multi-Purpose Carpenter Tools : Wrench Square Protractor Ruler Marking Gauge Drill Gauge Includes 2-in-1 Carpentry Pencil
- Price
- $17.67
- Rating
- 4.7/5
- Reviews
- 2,017
- Age
- 3y ago
7 Inch Aluminum Rafter Square - Double-Sided Engraved Scales Precision Carpentry Tool for Woodworking Roof Pitch & Angle Marking
- Price
- $5.86
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 1y ago
Trending
90-day click momentum
7inch Rafter Square with Level Vial Heavy Duty Multi-Purpose Aluminum Triangle Ruler with Carpenter Pencil for Woodworking and Home DIY
- Price
- $29.72
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 6mo ago
Klein Tools 9354SSQ 4-1/2-Inch Trim Square Aluminum Rafter and Carpenter Square with Dual Reference Base Woodworking Scribe Tool with Preset Angle Guide Carpenter Tools
- Price
- $14.02
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 8mo ago
7 Inch Aluminum Rafter Square - Double-Sided Engraved Scales Precision Carpentry Tool for Woodworking Roof Pitch & Angle Marking
- Price
- $5.86
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 1y ago
Milwaukee Electric - 7 Magnetic Rafter Square
- Price
- $25.81
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 6y ago
Swanson Speed Square Pro 7
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 1,310
- Age
- 4y ago
Newest
by launch date7inch Rafter Square with Level Vial Heavy Duty Multi-Purpose Aluminum Triangle Ruler with Carpenter Pencil for Woodworking and Home DIY
- Price
- $29.72
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 6mo ago
Klein Tools 9354SSQ 4-1/2-Inch Trim Square Aluminum Rafter and Carpenter Square with Dual Reference Base Woodworking Scribe Tool with Preset Angle Guide Carpenter Tools
- Price
- $14.02
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 8mo ago
7 Inch Aluminum Rafter Square - Double-Sided Engraved Scales Precision Carpentry Tool for Woodworking Roof Pitch & Angle Marking
- Price
- $5.86
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 1y ago
Johnson Level & Tool 1904-0700V 7-1/4 Johnny Square MACH-1 Smart Mark Rafter Square with Level Vial Black
- Price
- $39.17
- Rating
- 4.8/5
- Reviews
- 207
- Age
- 1y ago
VNW 7inch Rafter Square with Carpenter Pencil 1/8 Precision Heavy Duty Aluminum Woodworking Rule Triangle Ruler Measuring Layout Tool (Black Rafter Square)
- Price
- $16.12
- Rating
- 4.7/5
- Reviews
- 125
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
90
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
53%
Top 20: 92%
Open market
26%
- Swanson Tool Co., Inc36%
- ALLWIN9%
- Johnson9%
- THORVALD9%
- Mr. Pen6%
- VNW5%
Demand
Speed Square search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Speed Square search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- speed square592K/yr
- escuadras de carpintero174K/yr
- carpenter square166K/yr
- square tool94K/yr
- speed square with level74K/yr
- escuadra56K/yr
- rafter square47K/yr
- carpentry squares52K/yr
- swanson speed square41K/yr
- carpenters square40K/yr
Reviews and returns
What reviews say buyers love and hate about Speed Square
We read the reviews and the return reasons for every product selling here.
“I could see this was not a well made item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Speed Square questions
Answered from the same tracked data.