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Spartan Blades

Fail

The top 5 brands take 100% of clicks, so Spartan Blades is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$46K/yr80K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
48%top-5 click share · 5 brands · 53 sellers

Flapen Score

Spartan Blades against its category

The dotted line is the Tools & Home Improvement average. Past it, Spartan Blades is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spartan Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Spartan Blades 80K times last year and spent an estimated $46K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.4%
Market size, estimated
$46Ka year
Top search term
spartan blades42K searches a year

02 · Price

A sale here is worth $126.54.

Listings sell for $126.54 on average, from $19.83 to $743.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $126.54 that is $0 to $13K a year per listing.

Average price
$126.54above the $15 to $100 sweet spot
Price range
$19.83–$743.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,704 within Knives, Parts & Accessories. It carries 103 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
71%
Out of stock, average day
3.6%
Average rank
#1,704in Knives, Parts & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
103per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Spartan Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

5 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

0%

  • Spartan Blades84%
  • Cold Steel10%
  • United Cutlery4%
  • Generic3%
  • Kansas Golf and Turf1%

Demand

Spartan Blades search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Search terms

Top Spartan Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spartan blades42K/yr
  • spartan knife14K/yr
  • spartan knives11K/yr
  • spartan blade5K/yr
  • spartan blades knives7K/yr

Reviews and returns

What reviews say buyers love and hate about Spartan Blades

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sharpness”
19%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“has QC issues and a bad plunge”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spartan Blades questions

Answered from the same tracked data.