Spackle
MaybeBuyers convert on 17.6% of searches. But the top 5 brands take 98% of clicks, so Spackle is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 4850
- Market size
- $2.9M/yr1.7M searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 98 sellers
Flapen Score
Spackle against its category
The dotted line is the Tools & Home Improvement average. Past it, Spackle is stronger. Inside it, weaker.
Market
The Spackle market on Amazon at a glance
Shoppers on Amazon United States searched for Spackle 1.7M times last year and spent an estimated $2.9M. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $2.9Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- spackle372K searches a year
02 · Price
A sale here is worth $9.79.
Listings sell for $9.79 on average, from $3.19 to $24.97. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $9.79 that is $98K to $122K a year per listing.
- Average price
- $9.79under the $15 to $100 sweet spot
- Price range
- $3.19–$24.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $98K–$122K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Adhesives & Sealers. It carries 5,574 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Adhesives & Sealers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 5,574per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Spackle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
DAP DryDex Dry Time Indicator Spackling Pink/White 32 Oz (7079812330)
- Price
- $9.02
- Rating
- 4.7/5
- Reviews
- 9,113
- Age
- 19y ago

DAP Fast N Final Lightweight Spackling White 8 Oz (7079812140)
- Price
- $3.89
- Rating
- 4.6/5
- Reviews
- 3,183
- Age
- 22y ago

Drywall Repair Kit 2 Pack Wall Mending Agent Wall Spackle with Scraper Wall Surface Hole Fill Quick and Easy Solution
- Price
- $12.84
- Rating
- 4.4/5
- Reviews
- 6,785
- Age
- 5y ago

Red Devil 0542 ONETIME Lightweight Spackle Wall Repair Spackling for Holes Drywall 1/2 Pint White 8 Ounce Made in USA
- Price
- $3.19
- Rating
- 4.5/5
- Reviews
- 15,895
- Age
- 18y ago

BONCART 8.6oz Drywall Patch Repair Kit - Professional All-in-1 Tool Set (Scrapers/Sandpaper/Texture Sponge/Gloves/Putty Knife) for Fast Wall Hole Repair
- Price
- $10.11
- Rating
- 4.6/5
- Reviews
- 926
- Age
- 1y ago
Trending
90-day click momentum
DAP DryDex Spackling Wall Repair Patch Kit with Pink/White Dry Time Indicator 8 Oz (7079812345)
- Price
- $9.27
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 9y ago

DAP DryDex Dry Time Indicator Spackling Pink/White 1 oz (7079800944)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago

DAP Patching Plaster White 32 Oz (7079852084)
- Price
- $5.20
- Rating
- 4.5/5
- Reviews
- 1,481
- Age
- 19y ago

DAP DryDex Lightweight Low Dust Joint Compound Pink/White 1 Gal (7079810120)
- Price
- $24.97
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 15y ago

DAP Fast N Final Lightweight Spackling White 8 Oz (7079812140)
- Price
- $3.89
- Rating
- 4.6/5
- Reviews
- 3,183
- Age
- 22y ago
Newest
by launch date
Gorilla High Performance Wall Repair Color Change 16 Ounce Tub Applies Purple Dries White Spackling & Primer in One Shrink & Crack Resistant
- Price
- $12.96
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 10mo ago

DAP DryDex Dry Time Indicator Spackling Pink/White 1 oz (7079800944)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 10mo ago

BONCART 8.6oz Drywall Patch Repair Kit - Professional All-in-1 Tool Set (Scrapers/Sandpaper/Texture Sponge/Gloves/Putty Knife) for Fast Wall Hole Repair
- Price
- $10.11
- Rating
- 4.6/5
- Reviews
- 926
- Age
- 1y ago

Drywall Repair Kit 2 Pack Wall Mending Agent Wall Spackle with Scraper Wall Surface Hole Fill Quick and Easy Solution
- Price
- $12.84
- Rating
- 4.4/5
- Reviews
- 6,785
- Age
- 5y ago

Sugelary Drywall Patch Repair Kit with Scraper Wall Spackle Repair Paste Wall Mending Agent Quick and Easy Solution to Fill the Holes for Home Wall Plaster Dent Repair and Wood Scratch Repair
- Price
- $8.81
- Rating
- 4.3/5
- Reviews
- 7,148
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
98
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- DAP62%
- Boncart18%
- Red Devil12%
- GORILLA3%
- Sugelary3%
- 3M2%
Demand
Spackle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Spackle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spackle372K/yr
- spackle wall repair271K/yr
- joint compound187K/yr
- drywall mud187K/yr
- wall putty135K/yr
- wall putty hole repair68K/yr
- drydex47K/yr
- putty for wall holes53K/yr
- wall spackle42K/yr
- spackling41K/yr
Reviews and returns
What reviews say buyers love and hate about Spackle
We read the reviews and the return reasons for every product selling here.
“Container is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spackle questions
Answered from the same tracked data.









