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Southern Hills Nickel Cabinet Hardware

Fail

Shoppers spend only $27K a year here, so Southern Hills Nickel Cabinet Hardware is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$27K/yr51K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
27%top-5 click share · 34 brands · 40 sellers

Flapen Score

Southern Hills Nickel Cabinet Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Southern Hills Nickel Cabinet Hardware is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Southern Hills Nickel Cabinet Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Southern Hills Nickel Cabinet Hardware 51K times last year and spent an estimated $27K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.0%
Market size, estimated
$27Ka year
Peak month
January3.0× the quietest month
Top search term
silver drawer pulls22K searches a year

02 · Price

A sale here is worth $26.89.

Listings sell for $26.89 on average, from $7.80 to $55.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.89 that is $0 to $3K a year per listing.

Average price
$26.89inside the $15 to $100 sweet spot
Price range
$7.80–$55.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #217 within Cabinet Hardware. It carries 2,298 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#217in Cabinet Hardware
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,298per listing
Listings tracked
79

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Southern Hills Nickel Cabinet Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$820$2K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

40

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

27%

Top 20: 58%

Open market

34%

  • Ravinte27%
  • Amerdeco10%
  • homdiy9%
  • Asidrama8%
  • BUKOBYHE7%
  • JOY DECOR4%

Demand

Southern Hills Nickel Cabinet Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Southern Hills Nickel Cabinet Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver drawer pulls22K/yr
  • brushed nickel cabinet pulls 3 inch12K/yr
  • brushed satin nickel cabinet pulls9K/yr
  • brushed nickel cabinet pulls 5 inch6K/yr
  • southern hills nickel cabinet hardware2K/yr

Reviews and returns

What reviews say buyers love and hate about Southern Hills Nickel Cabinet Hardware

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
6.7%of orders come back
“too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Southern Hills Nickel Cabinet Hardware questions

Answered from the same tracked data.