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Sound Blanket

Fail

Buyers convert on only 1.1% of searches, so Sound Blanket is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$735K/yr1.2M searches / yr
90-day growth
-5.3%search demand this quarter
Competition
44%top-5 click share · 16 brands · 23 sellers

Flapen Score

Sound Blanket against its category

The dotted line is the Tools & Home Improvement average. Past it, Sound Blanket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sound Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Sound Blanket 1.2M times last year and spent an estimated $735K. The top 5 brands take 72% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $735K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
1.1%
Market size, estimated
$735Ka year
Peak month
January1.3× the quietest month
Top search term
soundproof curtains235K searches a year

02 · Price

A sale here is worth $57.28.

Listings sell for $57.28 on average, from $14.97 to $143.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $57.28 that is $29K to $43K a year per listing.

Average price
$57.28inside the $15 to $100 sweet spot
Price range
$14.97–$143.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$29K–$43K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #211 within Furniture Hardware. It carries 11,211 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
0.3%
Average rank
#211in Furniture Hardware
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
11,211per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sound Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$37K$74K$110K$147K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

23%

  • NICETOWN27%
  • VEVOR20%
  • RYB HOME13%
  • US Cargo Control7%
  • JaneTech5%
  • JZHLLA5%

Demand

Sound Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sound Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soundproof curtains235K/yr
  • sound proof curtains102K/yr
  • sound dampening curtains81K/yr
  • sound dampening blanket61K/yr
  • sound proof curtains for window50K/yr
  • noise cancelling curtains46K/yr
  • acoustic curtains32K/yr
  • soundproof blanket46K/yr
  • sound blanket41K/yr
  • sound proof blanket36K/yr

Reviews and returns

What reviews say buyers love and hate about Sound Blanket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
6.7%of orders come back
“Awful chemical smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sound Blanket questions

Answered from the same tracked data.