Is solar string lights for outside profitable to sell on Amazon United States?

The niche generates $12.5M/yr across 144 tracked products. 45 of 45 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Launch it (71/100).

How competitive is the solar string lights for outside niche?

86 brands and 156 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in solar string lights for outside?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.8%.

When does demand for solar string lights for outside peak?

Demand peaks in May–Jun–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the solar string lights for outside niche?

Listings span $6.34–$173.59; the average listing price is $31.77 (sweet spot $15–$100). The average incumbent carries 6,161 reviews — the moat a new listing must climb.

solar string lights for outside

Launch it

A $12.5M/yr market growing +27.2% this quarter with returns at 2.8% — clears our launch bar.

Market size

Incredible$12.5M

$12.5M/yr · 13.6M searches

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.77

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Good+27.2%

90-day search growth — must beat 0% to launch

Price range

Good$6.34–$173.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,161.43

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, solar string lights for outside is a $12.5M/yr Amazon United States market (13.6M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 71/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

solar string lights for outside market data

Units sold / yr: 400K–500K; avg 2,500–3,000/product
Revenue / yr: $12.7M–$15.9M; units × avg price
Conversion rate: 2.9%
Avg BSR: #48
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.2%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

86 rising

Sellers

156

Top-5 brand share

38%

Top 20: 65%

Top-5 click share

18%

Top 20: 42%

Open market

59%

Brightown14%
addlon10%
Brightech6%
SOLPEX5%
Skoiuc4%
Tuffenough3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.2% search growth over the last 90 days.

Peak months: May, Jun, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top solar string lights for outside search terms

solar string lights outdoor737K/yr +227.1%3.2% conv.
patio lights1.2M/yr +35.9%1.6% conv.
solar string lights1.0M/yr +95.3%2.7% conv.
landscape lighting997K/yr +2.3%0.6% conv.
solar872K/yr +32.6%0.1% conv.
solar pathway lights outdoor585K/yr +75.2%1.5% conv.
fence lights solar powered592K/yr +69.1%1.2% conv.
solar string lights outdoor waterproof1.1M/yr -5.5%2.9% conv.
solar fence lights540K/yr +40.8%1.3% conv.
solar spot lights outdoor736K/yr +51.9%2.1% conv.

All search terms

Top solar string lights for outside products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White

Brightech$20.774.5★26,599 rev

addlon 52(48+4) FT Solar String Lights Waterproof Patio Lights Solar Powered with Remote & USB Port 16+1 LED Shatterproof Bulbs 3 Light Modes Dimmable Solar Light for Camping Backyard Garden

addlon$22.664.3★11,574 rev

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.944.4★2,438 rev

100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting

Skoiuc$30.774.4★1,029 rev

SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White

SOLPEX$25.954.3★16,453 rev

Newest

by launch date

KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck

KOOPER$35.73322 rev

4mo ago

50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio

VGUXG$17.961,319 rev

5mo ago

Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime

Brightown$20.942,438 rev

6mo ago

100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting

Skoiuc$30.771,029 rev

10mo ago

Brightown 100FT Solar String Lights Outdoor Waterproof with Remote 31+2 LED Shatterproof Bulbs Dimmable & Timable 3 Light Modes Solar Lights for Backyard Party Patio Decor - 26Hrs Runtime

Brightown$36.753,832 rev

1y ago

What buyers say about solar string lights for outside

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“BRIGHT LIGHTS”

Quality-Overall10%

“Amazing quality”

Assembly/Installation8%

“Easy assembly”

Value For Money8%

“Not expensive”

Durability3%

“Very durable material”

Advertised Vs Actual Product3%

“AS EXPECTED”

Charging3%

“Easy to charge”

Remote Control2%

“remote is very convenient”

Design-Overall2%

“Built well”

Efficiency2%

“Solar lights work great”

What buyers complain about

Durability18%

“Broke within a week”

Brightness/Shine/Glow15%

“Very dim”

Functionality-Overall10%

“Never Worked”

Quality-Overall7%

“Bad Quality Control”

Size-Overall6%

“To short”

Bulb Flicker/Dimming/Color5%

“Very dim”

Charging4%

“Wont Charge”

Value For Money3%

“theyre so expensive”

Advertised Vs Actual Product2%

“Deceptive advertising”

Water Resistance2%

“Not water resistant”

Top return reasons

Size-Overall24%

Brightness/Shine/Glow16%

Bulb Flicker/Dimming/Color10%

Advertised Vs Actual Product9%

Functionality-Overall9%

Color5%

Value For Money5%

Defective Material/Parts4%