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Black Safety Vest

Fail

Shoppers spend only $38K a year here, so Black Safety Vest is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$38K/yr106K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
38%top-5 click share · 16 brands · 86 sellers

Flapen Score

Black Safety Vest against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Safety Vest is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Safety Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Black Safety Vest 106K times last year and spent an estimated $38K. The top 5 brands take 85% of clicks. Demand peaks in Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
1.2%
Market size, estimated
$38Ka year
Peak month
October1.8× the quietest month
Top search term
kishigo safety vest29K searches a year

02 · Price

A sale here is worth $28.93.

Listings sell for $28.93 on average, from $6.81 to $81.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.93 that is $0 to $3K a year per listing.

Average price
$28.93inside the $15 to $100 sweet spot
Price range
$6.81–$81.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #92 within Protective Workwear. It carries 1,912 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
0.3%
Average rank
#92in Protective Workwear
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,912per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Black Safety Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

86

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

12%

  • Kishigo41%
  • JKSafety27%
  • A-SAFETY8%
  • ML Kishigo5%
  • AYKRM4%
  • ASIPHITU3%
  • Open — no brand owns it (10 brands, 12%)

Demand

Black Safety Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Black Safety Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kishigo safety vest29K/yr
  • black reflective vest27K/yr
  • black work vest18K/yr
  • kishigo safety vest for men23K/yr
  • black work vest men6K/yr
  • customized safety vest for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Safety Vest

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Pockets/Compartments”
36%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Not true to size”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Safety Vest questions

Answered from the same tracked data.