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Black Recessed Lights

Fail

Demand is soft, at -9.6% this quarter, so Black Recessed Lights is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$137K/yr43K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
42%top-5 click share · 14 brands · 19 sellers

Flapen Score

Black Recessed Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Recessed Lights is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Recessed Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Black Recessed Lights 43K times last year and spent an estimated $137K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
4.3%
Market size, estimated
$137Ka year
Peak month
January1.3× the quietest month
Top search term
black recessed lights22K searches a year

02 · Price

A sale here is worth $74.18.

Listings sell for $74.18 on average, from $10.67 to $160.59. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $74.18 that is $0 to $7K a year per listing.

Average price
$74.18inside the $15 to $100 sweet spot
Price range
$10.67–$160.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Recessed Lighting. It carries 1,056 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Recessed Lighting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,056per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Recessed Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

20%

  • Amico38%
  • Sunco Lighting15%
  • NUWATT11%
  • zouzai8%
  • ALUSSO4%
  • DAMINY4%

Demand

Black Recessed Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Recessed Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black recessed lights22K/yr
  • black can lights13K/yr
  • black can lights 6 inch led4K/yr
  • black recessed lighting4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Recessed Lights

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Quality-Overall”
3.7%of orders come back
“Low quality”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Recessed Lights questions

Answered from the same tracked data.