Black Pocket Door Hardware
FailShoppers spend only $74K a year here, so Black Pocket Door Hardware is a Fail.
- Flapen Score
- 42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 4842
- Market size
- $74K/yr31K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 16 sellers
Flapen Score
Black Pocket Door Hardware against its category
The dotted line is the Tools & Home Improvement average. Past it, Black Pocket Door Hardware is stronger. Inside it, weaker.
Market
The Black Pocket Door Hardware market on Amazon at a glance
Shoppers on Amazon United States searched for Black Pocket Door Hardware 31K times last year and spent an estimated $74K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $74Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- black pocket door hardware16K searches a year
02 · Price
A sale here is worth $22.74.
Listings sell for $22.74 on average, from $9.51 to $38.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.74 that is $2K to $6K a year per listing.
- Average price
- $22.74inside the $15 to $100 sweet spot
- Price range
- $9.51–$38.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #102 within Door Hardware & Locks. It carries 813 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #102in Door Hardware & Locks
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 813per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Black Pocket Door Hardware products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HOMOTEK Privacy Sliding Door Lock with Pull - Replace Old Or Damaged Pocket Locks Hardware Quickly and Easily 2-3/4x2-1/2 for 1-3/8 Thickness Door Black
- Price
- $13.80
- Rating
- 4.5/5
- Reviews
- 5,182
- Age
- 6y ago
HOMOTEK Passage Sliding Door Pull Black Without Switch Plate- Replace Old Or Damaged Pocket Door Pull Quickly and Easily 2-3/4x2-1/2 for 1-3/8 Thickness
- Price
- $10.73
- Rating
- 4.6/5
- Reviews
- 1,421
- Age
- 5y ago
Matte Black Pocket Door Lock 2-Pack Privacy Pocket Door Hardware Pocket Door Handles Pocket Door Lock Latch with Pull 2-3/4x2-1/2 for 1.38-1.77 Thickness Door
- Price
- $17.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 3y ago
SUNTAI Privacy Sliding Door Lock with Pull Solid Brass Pocket Door Privacy Lock Matte Black 1 Pack
- Price
- $13.63
- Rating
- 4.5/5
- Reviews
- 258
- Age
- 5y ago
HBL Pocket Door Hardware Set 2 Recessed Flush Finger Pulls & 1 Edge Pull Made of 304 Stainless Steel Template Included Black.
- Price
- $21.27
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago
Trending
90-day click momentum
Dontay Pocket Door Privacy Lock with Edge Pull Handle (Bed/Bath) 2 3/8 Backset Stainless Steel Recessed 2 Sided Recessed Knob 1 3/8 to 2 3/16 Bathroom&Sliding Door (Matte Black Square - 1 Set)
- Price
- $38.34
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago
Lethato Pocket Door Hardware Black Pocket Door Lock Pocket Door Latch Matte Black Contemporary Sliding Pocket Door with Privacy Lock for Bathroom & Bedroom (1 Pack Square Rounded-Corner)
- Price
- $30.91
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Matte Black Pocket Door Lock 2-Pack Privacy Pocket Door Hardware Pocket Door Handles Pocket Door Lock Latch with Pull 2-3/4x2-1/2 for 1.38-1.77 Thickness Door
- Price
- $17.51
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 3y ago
HILLMASTER Pocket Door Hardware Matte Black Solid Brass Pocket Door Lock Pull 1-3/8 Thickness Black 1 Pack
- Price
- $9.51
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 2y ago
JOY DECOR Black Pocket Door Hardware Set 2 Pcs 4.72 in Handles & 1 Pc Pull
- Price
- $13.51
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 10mo ago
Newest
by launch dateJOY DECOR Black Pocket Door Hardware Set 2 Pcs 4.72 in Handles & 1 Pc Pull
- Price
- $13.51
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 10mo ago
Lethato Pocket Door Hardware Black Pocket Door Lock Pocket Door Latch Matte Black Contemporary Sliding Pocket Door with Privacy Lock for Bathroom & Bedroom (1 Pack Square Rounded-Corner)
- Price
- $30.91
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
Dontay Pocket Door Privacy Lock with Edge Pull Handle (Bed/Bath) 2 3/8 Backset Stainless Steel Recessed 2 Sided Recessed Knob 1 3/8 to 2 3/16 Bathroom&Sliding Door (Matte Black Square - 1 Set)
- Price
- $38.34
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 10mo ago
senharvest Pocket Door Handles and Edge Pull Matte Black 6Inch Handles Hardware Latch Recessed Finger Flush Pulls for Closet Sliding Barn Door
- Price
- $29.03
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago
HBL Pocket Door Hardware Set 2 Recessed Flush Finger Pulls & 1 Edge Pull Made of 304 Stainless Steel Template Included Black.
- Price
- $21.27
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- HOMOTEK45%
- AWDIA12%
- SUNTAI12%
- HBL'8%
- senharvest7%
- Lethato4%
- Open — no brand owns it (5 brands, 11%)
Demand
Black Pocket Door Hardware search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Black Pocket Door Hardware search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black pocket door hardware16K/yr
- matte black pocket door hardware6K/yr
- pocket door hardware black5K/yr
- black pocket door handle5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Pocket Door Hardware
We read the reviews and the return reasons for every product selling here.
“Wrong size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Pocket Door Hardware questions
Answered from the same tracked data.