Is black paint for walls profitable to sell on Amazon United States?

The niche generates $105K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (45/100).

How competitive is the black paint for walls niche?

11 brands and 83 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in black paint for walls?

Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 1.7%.

When does demand for black paint for walls peak?

Demand peaks in May–Jun–Aug; the busiest month runs 3.1× the quietest.

What does it cost to enter the black paint for walls niche?

Listings span $9.13–$66.46; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 7,896 reviews — the moat a new listing must climb.

black paint for walls

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.29

avg listing price — sweet spot $15–$100

Price range

Great$9.13–$66.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$105K

$105K/yr · 106K searches

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,895.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, black paint for walls is a $105K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Aug. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black paint for walls market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $79K–$105K; units × avg price
Conversion rate: 3.8%
Avg BSR: #75
Page quality: 0%
Prime: 83%
Sponsored: 69%
Out of stock: 0.5%
Avg brand age: 65 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 90%

Open market

Rust-Oleum55%
THE ONE27%
EVOLVE8%
Krylon2%
Heirloom Traditions Paint2%
Giani2%
Open — no brand owns it (5 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -2.9% search growth over the last 90 days.

Peak months: May, Jun, Aug · busiest ÷ quietest = 3.1×

Open Trend

Top black paint for walls search terms

black wall paint26K/yr -10.1%2.0% conv.
black paint for walls21K/yr -16.4%1.8% conv.
black interior paint13K/yr -5.5%2.0% conv.
black paint gallon6K/yr +0.8%1.0% conv.
black door paint6K/yr +12.7%7.5% conv.
metal door paint exterior4K/yr +11.7%0.9% conv.
rustoleum door and trim paint4K/yr +16.7%11.1% conv.
front door paint kit6K/yr +90.6%0.5% conv.
gallon black paint4K/yr -3.9%1.2% conv.
black door paint exterior3K/yr +50.1%8.3% conv.

All search terms

Top black paint for walls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black

Rust-Oleum$17.624.6★2,153 rev

THE ONE All-In-One Paint & Primer - Black Satin 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC

THE ONE$19.364.3★10,247 rev

Rust-Oleum Painters Touch Latex Brush-On Paint Flat Black

Rust-Oleum$16.494.5★31,417 rev

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black

Rust-Oleum$9.134.4★708 rev

THE ONE All-In-One Paint & Primer - Black Matte 33.8 Fl Oz/1 Liter | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC

THE ONE$38.954.1★12,352 rev

Newest

by launch date

EVOLVE Interior Paint & Primer Satin (Black Iron) 1 Gallon Available in 50+ Colors One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Interior Paint

EVOLVE$33.4052 rev

5mo ago

Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)

DWIL$23.2786 rev

9mo ago

EVOLVE Interior Paint & Primer Eggshell (Black Iron) 1 Gallon One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Paint for Walls Doors & Trim

EVOLVE$31.741,337 rev

1y ago

Rust-Oleum Chalked All-in-One Ultra Matte Black Abyss Spray Paint

Rust-Oleum$22.6037,126 rev

2y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black

Rust-Oleum$9.13708 rev

2y ago

What buyers say about black paint for walls

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Ease of use”

Quality-Overall12%

“is definitely higher quality than the cheapos out there”

Paint Quality10%

“Great paint Good price”

Value For Money9%

“worth the price”

Color6%

“Color is accurate”

Advertised Vs Actual Product5%

“As advertised”

Efficiency5%

“Trigger works great”

Spray/Flow4%

“Great sprayer”

Durability3%

“Lasted well”

Coverage3%

“Great coverage”

What buyers complain about

Paint Quality25%

“Terrible paint”

Color10%

“Not a true black”

Value For Money8%

“This one costs a little more”

Quality-Overall8%

“Bad quality”

Size-Overall5%

“Very small”

Thickness3%

“It could have been thinner again”

Ease Of Use3%

“Could not use”

Coverage3%

“The coverage is not very good”

Functionality-Overall2%

“Didn't work for me”

Durability2%

“Not durable”

Top return reasons

Paint Quality47%

Size-Overall19%

Color12%

Value For Money6%

Advertised Vs Actual Product4%

Leak-Proof2%