Black Paint for Walls
FailThe top 5 brands take 93% of clicks, so Black Paint for Walls is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $105K/yr106K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 83 sellers
Flapen Score
Black Paint for Walls against its category
The dotted line is the Tools & Home Improvement average. Past it, Black Paint for Walls is stronger. Inside it, weaker.
Market
The Black Paint for Walls market on Amazon at a glance
Shoppers on Amazon United States searched for Black Paint for Walls 106K times last year and spent an estimated $105K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $105Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- black wall paint26K searches a year
02 · Price
A sale here is worth $26.29.
Listings sell for $26.29 on average, from $9.13 to $66.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.29 that is $3K to $7K a year per listing.
- Average price
- $26.29inside the $15 to $100 sweet spot
- Price range
- $9.13–$66.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #75 within Paint & Primer. It carries 7,896 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 83%
- Out of stock, average day
- 0.5%
- Average rank
- #75in Paint & Primer
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 7,896per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Black Paint for Walls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
- Price
- $17.62
- Rating
- 4.6/5
- Reviews
- 2,153
- Age
- 3y ago

THE ONE All-In-One Paint & Primer - Black Satin 8.5 Fl Oz/250ml Sample | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- $19.36
- Rating
- 4.3/5
- Reviews
- 10,247
- Age
- 5y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Flat Black
- Price
- $16.49
- Rating
- 4.5/5
- Reviews
- 31,417
- Age
- 19y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
- Price
- $9.13
- Rating
- 4.4/5
- Reviews
- 708
- Age
- 2y ago

THE ONE All-In-One Paint & Primer - Black Matte 33.8 Fl Oz/1 Liter | 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Water-Based & Low VOC
- Price
- $38.95
- Rating
- 4.1/5
- Reviews
- 12,352
- Age
- 6y ago
Trending
90-day click momentum
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
- Price
- $10.41
- Rating
- 4.6/5
- Reviews
- 9,042
- Age
- 17y ago

EVOLVE Interior Paint & Primer Satin (Black Iron) 1 Gallon Available in 50+ Colors One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Interior Paint
- Price
- $33.40
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 5mo ago

Rust-Oleum 380228 Black Sure Color Interior Paint + Primer Semi-Gloss 1 Gal
- Price
- $34.19
- Rating
- 3.5/5
- Reviews
- 25
- Age
- 3y ago

Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

Rust-Oleum Chalked All-in-One Ultra Matte Black Abyss Spray Paint
- Price
- $22.60
- Rating
- 4.5/5
- Reviews
- 37,126
- Age
- 2y ago
Newest
by launch date
EVOLVE Interior Paint & Primer Satin (Black Iron) 1 Gallon Available in 50+ Colors One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Interior Paint
- Price
- $33.40
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 5mo ago

Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
- Price
- $23.27
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 9mo ago

EVOLVE Interior Paint & Primer Eggshell (Black Iron) 1 Gallon One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Paint for Walls Doors & Trim
- Price
- $31.74
- Rating
- 4.2/5
- Reviews
- 1,337
- Age
- 1y ago

Rust-Oleum Chalked All-in-One Ultra Matte Black Abyss Spray Paint
- Price
- $22.60
- Rating
- 4.5/5
- Reviews
- 37,126
- Age
- 2y ago

Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
- Price
- $9.13
- Rating
- 4.4/5
- Reviews
- 708
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
83
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
61%
Top 20: 90%
Open market
6%
- Rust-Oleum55%
- THE ONE27%
- EVOLVE8%
- Krylon2%
- Heirloom Traditions Paint2%
- Giani2%
- Open — no brand owns it (5 brands, 6%)
Demand
Black Paint for Walls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Black Paint for Walls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black wall paint26K/yr
- black paint for walls21K/yr
- black interior paint13K/yr
- black paint gallon6K/yr
- black door paint6K/yr
- metal door paint exterior4K/yr
- rustoleum door and trim paint4K/yr
- front door paint kit6K/yr
- gallon black paint4K/yr
- black door paint exterior3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Paint for Walls
We read the reviews and the return reasons for every product selling here.
“Terrible paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Paint for Walls questions
Answered from the same tracked data.









