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Black Paint for Walls

Fail

The top 5 brands take 93% of clicks, so Black Paint for Walls is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$105K/yr106K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
61%top-5 click share · 11 brands · 83 sellers

Flapen Score

Black Paint for Walls against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Paint for Walls is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Paint for Walls market on Amazon at a glance

Shoppers on Amazon United States searched for Black Paint for Walls 106K times last year and spent an estimated $105K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
3.8%
Market size, estimated
$105Ka year
Peak month
August3.1× the quietest month
Top search term
black wall paint26K searches a year

02 · Price

A sale here is worth $26.29.

Listings sell for $26.29 on average, from $9.13 to $66.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.29 that is $3K to $7K a year per listing.

Average price
$26.29inside the $15 to $100 sweet spot
Price range
$9.13–$66.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #75 within Paint & Primer. It carries 7,896 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
83%
Out of stock, average day
0.5%
Average rank
#75in Paint & Primer
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
7,896per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Black Paint for Walls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$11K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

83

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 90%

Open market

6%

  • Rust-Oleum55%
  • THE ONE27%
  • EVOLVE8%
  • Krylon2%
  • Heirloom Traditions Paint2%
  • Giani2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Black Paint for Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Black Paint for Walls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wall paint26K/yr
  • black paint for walls21K/yr
  • black interior paint13K/yr
  • black paint gallon6K/yr
  • black door paint6K/yr
  • metal door paint exterior4K/yr
  • rustoleum door and trim paint4K/yr
  • front door paint kit6K/yr
  • gallon black paint4K/yr
  • black door paint exterior3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Paint for Walls

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Paint Quality”
1.7%of orders come back
“Terrible paint”
A buyer, on “Paint Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Paint for Walls questions

Answered from the same tracked data.