black paint for metal
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Great$6.28–$69.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Market size
Good$417K$417K/yr · 627K searches
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,041.97avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black paint for metal is a $417K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Jul–Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black paint for metal market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $358K–$448K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 55%
- Out of stock
- 0.5%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
121
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
8%
- Rust-Oleum73%
- DWIL9%
- Ohuhu5%
- Meuvcol3%
- SENVEN2%
- Craiiby1%
- Open — no brand owns it (13 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep, Oct · busiest ÷ quietest = 11.6×
Top black paint for metal search terms
- rustoleum paint136K/yr
- rustoleum paint for metal80K/yr
- metal paint103K/yr
- paint for metal51K/yr
- black paint for metal40K/yr
- paint for metal surfaces33K/yr
- black metal paint27K/yr
- outdoor paint for metal19K/yr
- semi gloss black spray paint19K/yr
- direct to metal paint14K/yr
Top black paint for metal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch Latex Brush-On Paint Gloss Black
Rust-Oleum$8.714.5★31,417 rev
Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
DWIL$23.274.5★86 rev
Rust-Oleum Stops Rust Spray Paint Semi-Gloss Black
Rust-Oleum$6.454.7★8,494 rev
Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat Black
Rust-Oleum$6.424.6★15,485 rev
Ohuhu 24 Colors Outdoor Acrylic Paint Set 2 oz./60ml Bottles for Artist
Ohuhu$28.584.6★676 rev
Newest
by launch dateMetal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
DWIL$23.2786 rev
Meuvcol Metal Paint 35 Fl oz Rust Preventive & Weatherproof Protective Coating Black Paint for Metal Surfaces Water-Based Matte Interior/Exterior Paint for Railings Fences Gates & Furniture
Meuvcol$26.2479 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Satin Canyon Black
Rust-Oleum$9.13708 rev
Rust-Oleum Farm & Implement Gloss Paint
Rust-Oleum$23.46757 rev
Rust-Oleum 369383 Advanced Dry Door & Trim Paint Quart Satin Black
Rust-Oleum$17.622,153 rev
Trending
90-day click momentum
Rust-Oleum 241526 Comfort Grip Black 2 in x 7.25 in
Rust-Oleum$10.414.6★
Rust-Oleum Painters Touch Latex Brush-On Paint Gloss Black
Rust-Oleum$8.714.5★
Metal Paint - Waterpoof Anti Rust Preventative - Paint for Metal - Door/Outdoor - Direct to Gate Furniture Fence Railing Craft and More 25-30sq.ft 16oz (black 16 Ounce)
DWIL$23.274.5★
Rust-Oleum Universal All Surface Metallic Spray Paint Oil Rubbed Bronze
Rust-Oleum$9.514.5★
Rust-Oleum Farm & Implement Gloss Paint
Rust-Oleum$23.464.7★
What buyers say about black paint for metal
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good selection of quality paint”
“vibrant colors”
“easy to apply”
“Worth it”
“As described”
“Covers well”
“Goes on good”
“made spraying much easier”
“Painting made easy”
What buyers complain about
“Leaking paint”
“not pure white”
“rust came through everywhere”
“This one costs a little more”
“It was pretty pricey for the poor quality that I experienced”
“Not as good as the spray”
“Doesnt last”
“It could have been thinner again”
“Leaked Everywhere”
“Small container”
Top return reasons
Common questions
- Is black paint for metal profitable to sell on Amazon United States?
- The niche generates $417K/yr across 58 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the black paint for metal niche?
- 19 brands and 121 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in black paint for metal?
- Top complaints mined from reviews: Paint Quality, Color, Rusts/Corrodes. The return rate is 0.6%.
- When does demand for black paint for metal peak?
- Demand peaks in Jun–Jul–Aug–Sep–Oct; the busiest month runs 11.6× the quietest.
- What does it cost to enter the black paint for metal niche?
- Listings span $6.28–$69.14; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 8,042 reviews — the moat a new listing must climb.