Black Paint for Metal

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months

627K

Growth, 90 days vs prior 90

+21.2%

Conversion, latest week

3.7%

Market size, estimated

$417Ka year

Peak month

July11.6× the quietest month

Top search term

rustoleum paint136K searches a year

Listings sell for $17.91 on average, from $6.28 to $69.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $17.91 that is $4K to $9K a year per listing.

Average price

$17.91inside the $15 to $100 sweet spot

Price range

$6.28–$69.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.6%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #115 within Paint & Primer. It carries 8,042 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

97%

Out of stock, average day

0.5%

Average rank

#115in Paint & Primer

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

8,042per listing

Listings tracked

58

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

62 months