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Black Mailbox Post

Fail

Shoppers spend only $22K a year here, so Black Mailbox Post is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$22K/yr41K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
25%top-5 click share · 24 brands · 93 sellers

Flapen Score

Black Mailbox Post against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Mailbox Post is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Mailbox Post market on Amazon at a glance

Shoppers on Amazon United States searched for Black Mailbox Post 41K times last year and spent an estimated $22K. The top 5 brands take 72% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
0.5%
Market size, estimated
$22Ka year
Top search term
black mailbox post13K searches a year

02 · Price

A sale here is worth $104.62.

Listings sell for $104.62 on average, from $15.60 to $282.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $104.62 that is $0 to $10K a year per listing.

Average price
$104.62above the $15 to $100 sweet spot
Price range
$15.60–$282.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #44 within Mailboxes & Accessories. It carries 838 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
76%
Out of stock, average day
2.5%
Average rank
#44in Mailboxes & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
838per listing
Listings tracked
70

04 · Newcomers

Amazon counts 8 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
52 months

Products

Top Black Mailbox Post products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

$0$446$892$1K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

93

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

25%

Top 20: 58%

Open market

24%

  • ARCHITECTURAL MAILBOXES35%
  • Mayne14%
  • Simplay313%
  • Step26%
  • Zippity Outdoor Products4%
  • highwood4%

Demand

Black Mailbox Post search demand

Weekly searches over the year. Pick a range.

700500Prime Day '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Black Mailbox Post search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black mailbox post13K/yr
  • mail post8K/yr
  • no dig mailbox post kit with mailbox6K/yr
  • rubbermaid mailboxes5K/yr
  • mail box stand4K/yr
  • dig free mailboxes for outside5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Mailbox Post

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
12%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too short”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Mailbox Post questions

Answered from the same tracked data.