black indoor door knobs
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.13avg listing price — sweet spot $15–$100
Price range
Great$9.19–$62.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,320.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Market size
Okay$142K$142K/yr · 99K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black indoor door knobs is a $142K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black indoor door knobs market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $241K–$302K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 1.6%
- Avg brand age
- 42 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
63
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
3%
- Kwikset79%
- NCSEN8%
- Copper Creek4%
- Goldenwarm2%
- Estmoon2%
- Probrico2%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +9.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top black indoor door knobs search terms
- kwikset pismo21K/yr
- black bathroom door knob15K/yr
- pismo door knob9K/yr
- kwikset pismo matte black8K/yr
- black round door knobs12K/yr
- kwikset privacy door knob6K/yr
- kwikset passage door knob6K/yr
- black door locks5K/yr
- kwikset keyed entry door knob5K/yr
- black door knobs and hinges3K/yr
Top black indoor door knobs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kwikset Pismo Interior Privacy Door Knob with Lock Door Handle For Bathroom and Bedroom Matte Black Keyless Turn Lock Doorknob with Microban Protection
Kwikset$25.754.8★2,026 rev
Kwikset Pismo Interior Privacy Door Knob with Lock Door Handle For Bathroom and Bedroom Matte Black Keyless Turn Lock Doorknob with Microban Protection
Kwikset$25.714.7★1,085 rev
Kwikset Pismo Interior Passage Door Knob Handle For Closet and Hallway Doors Non-Locking Doorknob in Matte Black with Microban Protection
Kwikset$24.464.8★1,346 rev
Kwikset Pismo Interior Passage Door Knob Handle For Closet and Hallway Doors Non-Locking Doorknob in Matte Black with Microban Protection
Kwikset$27.724.8★1,019 rev
Kwikset Pismo Entry Door Knob with Lock and Key Secure Keyed Handle Exterior Front Entrance and Bedroom Matte Black Pick Resistant SmartKey Rekey Security and Microban
Kwikset$36.024.6★1,057 rev
Newest
by launch date
Goldenwarm Matte Black Door Knobs Interior Privacy Bedroom Door Knob with Lock Black Interior Door Knobs Bathroom 6 Pack
Goldenwarm$58.14142 rev
NCSEN Black Interior Door Knobs with Lock for Bath & Bedroom
NCSEN$12.1295 rev
STARPY Black Door Knobs with Round Rosette Bathroom Door Knob with Turn Lock for Privacy Door Use
STARPY$9.19154 rev
Kwikset Maven Interior Privacy Door Knob with Lock Square Door Handle for Bathroom and Bedroom Matte Black Keyless Turn Lock Doorknob with Microban Protection
Kwikset$15.1057 rev
NCSEN Black Door Knobs Interior Keyless Door Knobs for Bathroom & Bedroom Matte Black Privacy Door Knob
NCSEN$9.21321 rev
Trending
90-day click momentumGoldenwarm Matte Black Door Knobs Interior Privacy Bedroom Door Knob with Lock Black Interior Door Knobs Bathroom 6 Pack
Goldenwarm$58.144.5★
STARPY Black Door Knobs with Round Rosette Bathroom Door Knob with Turn Lock for Privacy Door Use
STARPY$9.194.6★
Copper Creek Colonial Privacy Interior Door Knob ANSI Grade-3 Certified Modern Heavy Duty Handle Easy Install and Reversible for Bedroom Bathroom and Closets Matte Black (1 Pack)
Copper Creek$10.574.7★
Kwikset Pismo Interior Privacy Door Knob with Lock Door Handle For Bathroom and Bedroom Satin Nickel Keyless Turn Lock Doorknob with Microban Protection
Kwikset$25.284.7★
Kwikset Pismo Interior Passage Door Knob Handle for Closet and Hallway Doors Non-Locking Doorknob Satin Brass Square
Kwikset$24.464.7★
What buyers say about black indoor door knobs
What buyers praise and complain about, mined from review topics.What buyers love
“easy assembly”
“Very solid quality”
“Great deal”
“The locking mechanism is smooth”
“It fits”
“the design is beautiful”
“As shown”
“The construction feels solid and robust, and the matte black finish looks excellent”
“Love the color”
“Modern and stylish”
What buyers complain about
“Poor quality control”
“Poor quality latch mechanism”
“break fast”
“NO Instructions provided”
“Not able to use it”
“Cheap, stupid, and unsafe design”
“Anywhere else was too expensive”
“Bigger than 3.5 Unfortunately”
“Chipped paint during install”
“It looks like maybe it was sent from someone elses return maybe”
Top return reasons
Common questions
- Is black indoor door knobs profitable to sell on Amazon United States?
- The niche generates $142K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the black indoor door knobs niche?
- 9 brands and 63 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in black indoor door knobs?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 3.7%.
- When does demand for black indoor door knobs peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the black indoor door knobs niche?
- Listings span $9.19–$62.55; the average listing price is $24.13 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.