Is Black Hard Hat profitable to sell on Amazon United States?

Flapen scores Black Hard Hat 44 out of 100 on Amazon United States, a Fail. Shoppers spend $112K a year across 27 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -12.4% in the last 90 days.

How competitive is the Black Hard Hat niche on Amazon United States?

15 brands and 76 sellers compete in Black Hard Hat on Amazon United States. The top 5 Black Hard Hat products take 56% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Black Hard Hat?

Black Hard Hat buyers on Amazon United States complain most about Size-Overall, Durability, and Value For Money. Returns run at 1.7% of orders.

When does demand for Black Hard Hat peak?

Search demand for Black Hard Hat on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Black Hard Hat niche?

Black Hard Hat sells for $39.53 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.85 to $178.54. The average product has 3,131 reviews, the count a new listing must catch up to.

Black Hard Hat

Fail

Demand is soft, at -12.4% this quarter, so Black Hard Hat is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $112K/yr75K searches / yr
90-day growth: -12.4%search demand this quarter
Competition: 56%top-5 click share · 15 brands · 76 sellers

Flapen Score

Black Hard Hat against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Hard Hat is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Black Hard Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Black Hard Hat 75K times last year and spent an estimated $112K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months: 75K
Growth, 90 days vs prior 90: -12.4%
Conversion, latest week: 3.8%
Market size, estimated: $112Ka year
Peak month: October1.5× the quietest month
Top search term: black hard hat53K searches a year

02 · Price

A sale here is worth $39.53.

Listings sell for $39.53 on average, from $8.85 to $178.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $39.53 that is $4K to $10K a year per listing.

Average price: $39.53inside the $15 to $100 sweet spot
Price range: $8.85–$178.54
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$10K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Head Protection. It carries 3,131 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #83in Head Protection
Average rating: 4.52 starsAmazon United States average 4.42 stars
Average reviews: 3,131per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 57 months

Products