Is Black Furniture Paint profitable to sell on Amazon United States?

Flapen scores Black Furniture Paint 49 out of 100 on Amazon United States, a Fail. Shoppers spend $232K a year across 26 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +0.7% in the last 90 days.

How competitive is the Black Furniture Paint niche on Amazon United States?

11 brands and 61 sellers compete in Black Furniture Paint on Amazon United States. The top 5 Black Furniture Paint products take 58% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Black Furniture Paint?

Black Furniture Paint buyers on Amazon United States complain most about Paint Quality, Color, and Size-Overall. Returns run at 1.3% of orders.

When does demand for Black Furniture Paint peak?

Search demand for Black Furniture Paint on Amazon United States peaks in Aug–Sep, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Black Furniture Paint niche?

Black Furniture Paint sells for $16.88 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $0.61 to $42.84. The average product has 11,594 reviews, the count a new listing must catch up to.

Black Furniture Paint

Fail

The average product has 11,594 reviews to catch up to, so Black Furniture Paint is a Fail.

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $232K/yr178K searches / yr
90-day growth: +0.7%search demand this quarter
Competition: 58%top-5 click share · 11 brands · 61 sellers

Flapen Score

Black Furniture Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Furniture Paint is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Black Furniture Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Black Furniture Paint 178K times last year and spent an estimated $232K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months: 178K
Growth, 90 days vs prior 90: +0.7%
Conversion, latest week: 7.7%
Market size, estimated: $232Ka year
Peak month: September3.3× the quietest month
Top search term: black paint for wood59K searches a year

02 · Price

A sale here is worth $16.88.

Listings sell for $16.88 on average, from $0.61 to $42.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $16.88 that is $4K to $8K a year per listing.

Average price: $16.88inside the $15 to $100 sweet spot
Price range: $0.61–$42.84
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #15 within Paint & Primer. It carries 11,594 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 6.4%
Average rank: #15in Paint & Primer
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 11,594per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 66 months

Products