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Black Flameless Taper Candles

Fail

Shoppers spend only $31K a year here, so Black Flameless Taper Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$31K/yr46K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
40%top-5 click share · 29 brands · 34 sellers

Flapen Score

Black Flameless Taper Candles against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Flameless Taper Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Flameless Taper Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Black Flameless Taper Candles 46K times last year and spent an estimated $31K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
2.9%
Market size, estimated
$31Ka year
Peak month
October10.4× the quietest month
Top search term
black flameless taper candles20K searches a year

02 · Price

A sale here is worth $23.67.

Listings sell for $23.67 on average, from $9.03 to $82.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.67 that is $0 to $2K a year per listing.

Average price
$23.67inside the $15 to $100 sweet spot
Price range
$9.03–$82.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #793 within Novelty Lighting. It carries 1,214 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
18.5%
Average rank
#793in Novelty Lighting
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,214per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Flameless Taper Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

34

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

40%

Top 20: 79%

Open market

33%

  • Homemory24%
  • Macarrie14%
  • Baquler10%
  • Stmarry8%
  • Wondise7%
  • Mavandes5%

Demand

Black Flameless Taper Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 10.4×

Search terms

Top Black Flameless Taper Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black flameless taper candles20K/yr
  • black led taper candles10K/yr
  • black taper candles battery operated7K/yr
  • black taper candles flameless9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Flameless Taper Candles

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Functionality-Overall”
8.0%of orders come back
“Do not buy terrible does not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Flameless Taper Candles questions

Answered from the same tracked data.