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black flameless candles

Skip it

High returns (5.9%) — this niche doesn't clear our bar today.

Market size 38Growth 25Conversion 37Competition 79Returns 22Price range 82Avg price 93Brand share 71Review moat 24Quality gap 45

Avg price

Great$22.35

avg listing price — sweet spot $15–$100

Price range

Great$7.58–$51.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$188K

$188K/yr · 287K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,077.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, black flameless candles is a $188K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

black flameless candles market data

Units sold / yr
13K–15K
avg 100–250/product
Revenue / yr
$279K–$335K
units × avg price
Conversion rate
2.9%
Avg BSR
#366
Page quality
0%
Prime
98%
Sponsored
83%
Out of stock
9.1%
Avg brand age
34 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

37

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

36%

Top 20: 70%

Open market

34%

  • Homemory26%
  • Nimiko14%
  • kakoya10%
  • Macarrie8%
  • YOROXRG4%
  • GenSwin3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 6.6×

Top black flameless candles search terms

  • black flameless candles69K/yr
  • black led candles35K/yr
  • black battery operated candles23K/yr
  • black flameless candles with remote14K/yr
  • black candles battery operated22K/yr
  • black flameless taper candles20K/yr
  • black flame candle22K/yr
  • black battery candles9K/yr
  • black fake candles7K/yr
  • black led taper candles10K/yr
All search terms

Top black flameless candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$15K12%$23K16%$30K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black flameless candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow24%

“the brightness is adjustable”

Remote Control9%

“Remote works perfectly”

Quality-Overall9%

“Beautiful & reliable”

Value For Money8%

“Great value”

Advertised Vs Actual Product7%

“just as advertised”

Battery Life5%

“Battery life is very good”

Design-Overall5%

“Looks awesome, works great”

Alarm/Timer Accuracy4%

“I really like the timer so I can fall asleep with them on”

Color3%

“Got them in Grey, love the color and glow and price”

Gifting Purpose2%

“Wonderful,,, bought 5 one for me and other 4 for Christmas gifts,”

What buyers complain about

Brightness/Shine/Glow12%

“not at all bright”

Quality-Overall11%

“Very poor quality”

Bulb Flicker/Dimming/Color7%

“Its very dim”

Functionality-Overall7%

“None worked”

Battery Life7%

“batteries do not last long even with timers set”

Value For Money6%

“A little cheap”

Size-Overall6%

“Theyre big”

Material Quality5%

“the plastic feels cheap”

Color3%

“This item looks more like tint than colored glass”

Product Condition3%

“Pre-used crap”

Top return reasons

Size-Overall24%
Color16%
Bulb Flicker/Dimming/Color9%
Advertised Vs Actual Product8%
Material Quality7%
Quality-Overall7%
Brightness/Shine/Glow7%
Functionality-Overall6%
Value For Money6%
Defective Material/Parts4%

Common questions

Is black flameless candles profitable to sell on Amazon United States?
The niche generates $188K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (49/100).
How competitive is the black flameless candles niche?
29 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in black flameless candles?
Top complaints mined from reviews: Brightness/Shine/Glow, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 5.9% — above our launch gate.
When does demand for black flameless candles peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 6.6× the quietest.
What does it cost to enter the black flameless candles niche?
Listings span $7.58–$51.69; the average listing price is $22.35 (sweet spot $15–$100). The average incumbent carries 5,077 reviews — the moat a new listing must climb.