black flame candle
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+120.6%90-day search growth — must beat 0% to launch
Avg price
Great$22.34avg listing price — sweet spot $15–$100
Review moat
Great479.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.41–$39.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, black flame candle is a $6K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
black flame candle market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$11K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #2,928
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 38%
- Out of stock
- 5.1%
- Avg brand age
- 41 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Generic72%
- ULCH8%
- Hallmark Keepsake6%
- something different6%
- Halo Publishing5%
- cuero3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +120.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 106.6×
Top black flame candle search terms
- black flame candle22K/yr
- black flame candle hocus pocus16K/yr
- hocus pocus black flame candle7K/yr
Top black flame candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 5 inch)
Generic$27.904.4★94 rev
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 8 inch)
Generic$39.684.4★94 rev
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 6 inch)
Generic$32.934.4★94 rev
ULCH Hocus Pocus Book of Spells Hocus Pocus Decor Hocus Pocus Halloween Decorations Book of Shadows and Spell Book with Lock Witch Decor And Perfect for Spooky Gifts And Spooky Decor 8 x6 Inches
ULCH$20.404.6★368 rev
Hallmark Keepsake Halloween Ornament 2024 Disney Hocus Pocus Summoning the Sanderson Sisters With Light and Motion Gifts for Disney Fans
Hallmark Keepsake$15.154.0★45 rev
Newest
by launch date
Halo Publishing Aura Magick Candles with Mystery Colored Flame - Smokeless Halloween Decoration Candles Add Warm Ambience to Parties & Home Decor - Black Paraffin Wax Candle Create Magical Moments
Halo Publishing$18.2925 rev
Hallmark Keepsake Halloween Ornament 2024 Disney Hocus Pocus Summoning the Sanderson Sisters With Light and Motion Gifts for Disney Fans
Hallmark Keepsake$15.1545 rev
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 5 inch)
Generic$27.9094 rev
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 8 inch)
Generic$39.6894 rev
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 6 inch)
Generic$32.9394 rev
Trending
90-day click momentumHalo Publishing Aura Magick Candles with Mystery Colored Flame - Smokeless Halloween Decoration Candles Add Warm Ambience to Parties & Home Decor - Black Paraffin Wax Candle Create Magical Moments
Halo Publishing$18.293.8★
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 8 inch)
Generic$39.684.4★
something different Vampire Tears Black Candles - Set of 4 Bleeding Candles - Gothic Rituals Halloween
something different$7.414.2★
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 5 inch)
Generic$27.904.4★
Hocus Pocus Black Flame Replica LED Wax Candle (Normal 6 inch)
Generic$32.934.4★
What buyers say about black flame candle
What buyers praise and complain about, mined from review topics.What buyers love
“Fun candles”
“The colors are super bright and vibrant, which makes them extra fun and eye-catching”
“Perfect for Halloween decorations or imaginative play inspired by”
“They are pretty inexpensive so Ill probably purchase them again in the future”
“Fun candles”
“5 stars for the longevity”
“are very sturdy”
“The candles are soft”
“The black wax design is elegant and versatile, making it perfect for Halloween décor or just adding a touch of sophistication to my home year-round”
“It adds both warmth and visual interest, and Ive already gotten compliments from friends who visited”
What buyers complain about
“Poor quality”
“Dont waste your money”
“while others were barely distinguishable from normal colors”
“My biggest gripe about these really is that they don't fit standard candle holders which kind of put me on a scavenger hunt around my house finding something to hold them in”
“are coming off as the glue is not holding”
“They don't really have a smell other than the fact they smell Like regular candle”
“so I wouldnt anticipate them lasting a super long time”
“thicker than I expected”
Top return reasons
Common questions
- Is black flame candle profitable to sell on Amazon United States?
- The niche generates $6K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +120.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the black flame candle niche?
- 6 brands and 36 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in black flame candle?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 3.9%.
- When does demand for black flame candle peak?
- Demand peaks in Sep–Oct; the busiest month runs 106.6× the quietest.
- What does it cost to enter the black flame candle niche?
- Listings span $7.41–$39.68; the average listing price is $22.34 (sweet spot $15–$100). The average incumbent carries 479 reviews — the moat a new listing must climb.