black door lock
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.96avg listing price — sweet spot $15–$100
Price range
Great$10.06–$116.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,786.61avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, black door lock is a $52K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black door lock market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $51K–$68K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.5%
- Avg brand age
- 40 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
48
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
48%
Top 20: 85%
Open market
28%
- Estmoon17%
- Amazon Basics14%
- Kwikset12%
- Lanwandeng11%
- BESTTEN11%
- Cielsa Dawn6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black door lock search terms
- black door lock13K/yr
- door lock black8K/yr
- black door locks5K/yr
- black door knob with key4K/yr
Top black door lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanwandeng Matte Black Door Knobs with Lock and Keys Interior/Exterior Door Knob for Bedroom or Bathroom Entry Door Lock
Lanwandeng$10.324.3★1,914 rev
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.134.4★2,159 rev
BESTTEN Keyed Entry Door Knob Heavy Duty Entrance Door Lock Standard Ball All Metal Matte Black
BESTTEN$11.364.4★11,408 rev
Amazon Basics Exterior Door Knob with Key Lock and Deadbolt Keyed Alike Coastal Matte Black
Amazon Basics$17.844.3★7,100 rev
Kwikset Casey Entry Door Handle with Lock and Key Secure Keyed Reversible Lever Exterior For Front Entrance and Bedrooms Matte Black Pick Resistant Smartkey Rekey Security and Microban
Kwikset$28.934.5★1,923 rev
Newest
by launch date
Camtek Exterior Door Lock Set with Deadbolt Door Locks for Front Door with Single Cylinder Deadbolt Lock Matte Black Door Handle with Lock and Key for Front Door 3 Pack (All Same Keyed Alike)
Camtek$55.12109 rev
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.91365 rev
Sopoby Matte Black Front Door Handle and Single Cylinder Deadbolt Combo Set Black Exterior Door Lever Heavy Duty Modern Front Door Lock Set Reversible for Right & Left
Sopoby$39.64278 rev
HOSOM Door Knob with Lock and Key Keyed Entry Door Knob Exterior and Interior Door Lock for Front Door Commercial and Residential Area Entry Door Handle for Bedroom and Bathroom Matte Black
HOSOM$10.06358 rev
YYTDZSW Door Handles Interior Door Knobs Interior Black Door Handle with Reversible Lever Keyed Alike Door Lock Sets for Bedroom 5 Packs Heavy Duty Door Lock Sets Matte Black
YYTDZSW$62.35324 rev
Trending
90-day click momentumCamtek Exterior Door Lock Set with Deadbolt Door Locks for Front Door with Single Cylinder Deadbolt Lock Matte Black Door Handle with Lock and Key for Front Door 3 Pack (All Same Keyed Alike)
Camtek$55.124.4★
Estmoon 2 Pack Privacy Door Levers Door Handle Matte Black Interior Door Knobs Keyless Door Locks for Bedroom or Bathroom Left or Right Handing Levers
Estmoon$27.684.4★
Kwikset Maven Front Door Lock Handle and Deadbolt Set Entry Handleset Round Exterior with Interior Door Knob Secure Locking Deadbolt Matte Black with Microban Protection
Kwikset$37.914.5★
Estmoon Door Lock Matte Black Door Knob with Lock Heavy Duty Keyed Front Door Handle Exterior Lockset Entrance Exterior Door Knob for Bedroom Bathroom Front Door Office 1 Pack
Estmoon$19.134.4★
Home Security Door Reinforcement Lock - Child Proof High Security Door Lock Front Door Locks for Kids Safety Withstand 800 lbs Top Door Latch Lock Flip Door Guardian for Inward Swinging Inside Door
EverPlus$10.104.7★
What buyers say about black door lock
What buyers praise and complain about, mined from review topics.What buyers love
“easy assembly”
“they are quality knobs”
“The lock works smoothly”
“they are affordable”
“Sturdy and easy to install”
“Nice Design”
“As advertised”
“Ease of use”
“Safety and security”
“Effective”
What buyers complain about
“Bad quality”
“Lock is horrible”
“Broke within a week”
“hard to install”
“It was too big”
“DOESNT WORK”
“half the price”
“The instructions were not very good”
“Peeling paint”
“a bit flimsy”
Top return reasons
Common questions
- Is black door lock profitable to sell on Amazon United States?
- The niche generates $52K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the black door lock niche?
- 21 brands and 48 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in black door lock?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Durability. The return rate is 4.4%.
- When does demand for black door lock peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black door lock niche?
- Listings span $10.06–$116.97; the average listing price is $33.96 (sweet spot $15–$100). The average incumbent carries 2,787 reviews — the moat a new listing must climb.