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Black Door Lock

Fail

Shoppers spend only $52K a year here, so Black Door Lock is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$52K/yr29K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
48%top-5 click share · 21 brands · 48 sellers

Flapen Score

Black Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Door Lock is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Black Door Lock 29K times last year and spent an estimated $52K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
5.3%
Market size, estimated
$52Ka year
Peak month
July1.3× the quietest month
Top search term
black door lock13K searches a year

02 · Price

A sale here is worth $33.96.

Listings sell for $33.96 on average, from $10.06 to $116.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $33.96 that is $0 to $3K a year per listing.

Average price
$33.96inside the $15 to $100 sweet spot
Price range
$10.06–$116.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #38 within Door Hardware & Locks. It carries 2,787 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#38in Door Hardware & Locks
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,787per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

48

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

48%

Top 20: 85%

Open market

28%

  • Estmoon17%
  • Amazon Basics14%
  • Kwikset12%
  • Lanwandeng11%
  • BESTTEN11%
  • Cielsa Dawn6%

Demand

Black Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black door lock13K/yr
  • door lock black8K/yr
  • black door locks5K/yr
  • black door knob with key4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Door Lock

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Quality-Overall”
4.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Door Lock questions

Answered from the same tracked data.