Black Deadbolt

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+2.6%

Conversion, latest week

10.2%

Market size, estimated

$184Ka year

Peak month

October1.3× the quietest month

Top search term

black deadbolt18K searches a year

Listings sell for $23.60 on average, from $11.83 to $75.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $23.60 that is $6K to $12K a year per listing.

Average price

$23.60inside the $15 to $100 sweet spot

Price range

$11.83–$75.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

5.2%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Door Hardware & Locks. It carries 2,557 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#177in Door Hardware & Locks

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,557per listing

Listings tracked

21

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months