black deadbolt
Skip itHigh returns (5.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.60avg listing price — sweet spot $15–$100
Price range
Great$11.83–$75.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,556.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$184K$184K/yr · 77K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black deadbolt is a $184K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black deadbolt market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $236K–$295K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 flat
Sellers
44
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
14%
- Kwikset36%
- Lock Scout14%
- Comfhouse12%
- Berlin Modisch10%
- SCHLAGE8%
- Amazon Basics7%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top black deadbolt search terms
- black deadbolt18K/yr
- black deadbolt lock26K/yr
- matte black deadbolt6K/yr
- square deadbolt lock5K/yr
- deadbolt black3K/yr
- kwikset black deadbolt4K/yr
- kwikset casey deadbolt4K/yr
- matte black deadbolt lock4K/yr
- black dead bolt3K/yr
- kwikset deadbolt black3K/yr
Top black deadbolt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.164.5★237 rev
Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Matte Black Round Exterior Keyed Front Entry Inside Door Deadbolt
Comfhouse$11.834.5★566 rev
Lock Scout Deadbolt with Round Trim Keyed 1 Side Matte Black Finish
Lock Scout$13.024.5★953 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.524.7★62 rev
Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish
Berlin Modisch$13.634.5★28 rev
Newest
by launch date
Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Matte Black
Veise$12.9358 rev
Brotima 1 Pack Single Cylinder Deadbolts Flat Black Keyed One Side Deadbolt Lock Matte Black Interior & Exterior Door Hardware (for Entrance Lock and Front Gate)
Brotima$12.2352 rev
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.16237 rev
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.5262 rev
Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish
Berlin Modisch$13.6328 rev
Trending
90-day click momentumVeise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Matte Black
Veise$12.934.6★
Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish
Berlin Modisch$13.634.5★
Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$23.524.7★
Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt
Kwikset$25.164.5★
Berlin Modisch Zero Gravity Urban Series Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish
Berlin Modisch$16.713.9★
What buyers say about black deadbolt
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to assemble”
“Smart lock”
“they are quality knobs”
“they are affordable”
“Ease of use”
“Just as advertised”
“Effective”
“Instructions were clear”
“Very durable”
“Good security item”
What buyers complain about
“Cheap quality”
“Lock is horrible”
“Doesnt fit”
“Broke instantly”
“Neither worked”
“He could not install this one”
“Cheap paint chipped during install”
“Instructions worst ever”
“So cheap and flimsy”
“were just a waste of money”
Top return reasons
Common questions
- Is black deadbolt profitable to sell on Amazon United States?
- The niche generates $184K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the black deadbolt niche?
- 12 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in black deadbolt?
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Size-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for black deadbolt peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the black deadbolt niche?
- Listings span $11.83–$75.31; the average listing price is $23.60 (sweet spot $15–$100). The average incumbent carries 2,557 reviews — the moat a new listing must climb.