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Black Cable

Maybe

Products sell for $45.67 on average, inside the sweet spot. But shoppers spend only $52K a year here, so Black Cable is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$52K/yr15K searches / yr
90-day growth
+48.5%search demand this quarter
Competition
55%top-5 click share · 16 brands · 21 sellers

Flapen Score

Black Cable against its category

The dotted line is the Tools & Home Improvement average. Past it, Black Cable is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Cable market on Amazon at a glance

Shoppers on Amazon United States searched for Black Cable 15K times last year and spent an estimated $52K. The top 5 brands take 72% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+48.5%
Conversion, latest week
7.5%
Market size, estimated
$52Ka year
Top search term
black cable6K searches a year

02 · Price

A sale here is worth $45.67.

Listings sell for $45.67 on average, from $7.83 to $122.19. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.67 that is $0 to $5K a year per listing.

Average price
$45.67inside the $15 to $100 sweet spot
Price range
$7.83–$122.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #93 within Decking & Fencing. It carries 197 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#93in Decking & Fencing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
197per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$16K$21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

24%

  • CELYND27%
  • Flngr24%
  • KALLSDY11%
  • BLIKA5%
  • ZONEGRACE5%
  • Steel DN Mate4%

Search terms

Top Black Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black cable6K/yr
  • black stainless steel cable4K/yr
  • black steel cable3K/yr
  • black wire rope3K/yr

FAQ

Common Black Cable questions

Answered from the same tracked data.