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Black and White Tile

Fail

Returns run at 11.3% of orders, so Black and White Tile is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$44K/yr158K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
55%top-5 click share · 19 brands · 28 sellers

Flapen Score

Black and White Tile against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and White Tile is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and White Tile market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Tile 158K times last year and spent an estimated $44K. The top 5 brands take 76% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
0.9%
Market size, estimated
$44Ka year
Peak month
January1.4× the quietest month
Top search term
chris loves julia peel and stick tile29K searches a year

02 · Price

A sale here is worth $32.51.

Listings sell for $32.51 on average, from $6.89 to $73.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $32.51 that is $3K to $8K a year per listing.

Average price
$32.51inside the $15 to $100 sweet spot
Price range
$6.89–$73.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Flooring. It carries 2,314 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#323in Flooring
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,314per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black and White Tile products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

21%

  • FloorPops45%
  • ACHIM9%
  • Vamos Tile9%
  • AULIGET6%
  • Chejiaye6%
  • Vieshful4%

Demand

Black and White Tile search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black and White Tile search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chris loves julia peel and stick tile29K/yr
  • marble tile28K/yr
  • peel and stick marble backsplash10K/yr
  • peel and stick marble tile14K/yr
  • marble tiles15K/yr
  • marble backsplash13K/yr
  • marble peel and stick backsplash14K/yr
  • marble peel and stick tile10K/yr
  • marble tiles peel and stick9K/yr
  • peel and stick backsplash marble7K/yr

Reviews and returns

What reviews say buyers love and hate about Black and White Tile

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
22%of negative reviews mention “Adhesion/Stickiness”
11.3%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and White Tile questions

Answered from the same tracked data.