black and white tile
Skip itHigh returns (11.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$32.51avg listing price — sweet spot $15–$100
Price range
Great$6.89–$73.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,314.13avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 158K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad11.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black and white tile is a $44K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
black and white tile market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $130K–$163K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
28
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
55%
Top 20: 89%
Open market
21%
- FloorPops45%
- ACHIM9%
- Vamos Tile9%
- AULIGET6%
- Chejiaye6%
- Vieshful4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top black and white tile search terms
- chris loves julia peel and stick tile29K/yr
- marble tile28K/yr
- peel and stick marble backsplash10K/yr
- peel and stick marble tile14K/yr
- marble tiles15K/yr
- marble backsplash13K/yr
- marble peel and stick backsplash14K/yr
- marble peel and stick tile10K/yr
- marble tiles peel and stick9K/yr
- peel and stick backsplash marble7K/yr
Top black and white tile products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FloorPops x Chris Loves Julia 12-in by 12-in Bonneville Beige Peel and Stick Floor Tiles FP5061
FloorPops$18.424.3★1,475 rev
FloorPops x Chris Loves Julia 12-in by 12-in Bonneville Grey & White Marble Peel & Stick Floor Tiles FP4421
FloorPops$17.504.3★1,475 rev
Nexus Self Adhesive 12-Inch Vinyl Floor Tiles 20 Tiles - 12 x 12 Bianco Marble Pattern - Peel & Stick DIY Flooring for Kitchen Dining Room Bedrooms & Bathrooms by Achim Home Decor
ACHIM$18.254.0★27,633 rev
FloorPops x Chris Loves Julia Bonneville Oxblood Peel and Stick Floor Tiles FP6333
FloorPops$23.334.3★1,475 rev
Chejiaye 10pcs Marble Peel and Stick Backsplash Waterproof Washroom Wall Panels Peel and Stick Tile PVC Foam Wall Panels for Kitchen Bathroom Living Room Colorful (Not Real Tile 11.8 x 11.8)
Chejiaye$16.923.8★769 rev
Newest
by launch date
Haimin Wall Panels Peel and Stick 10 Pieces 23.6x11.8in (19.4 Sq. Ft. Coverage) Lightweight Backsplash Marble Look Tile (not Real Marble) Ideal for Kitchen Bathrooms Living Rooms Bedrooms
Haimin$36.24360 rev
Koynsle Peel and Stick Backsplash Tile Waterproof Removable PVC Wall Sticker 3D Faux Stone Marble Brick White Accent Panels (White Marble - Metal Silver 20 Tiles - 9 sq. ft. (0.84 M))
Koynsle$30.04174 rev
AULIGET 40-Piece Polished White Marble Peel and Stick Backsplash Wall Tiles 3 x 12 PVC Faux Stone Stick on Tiles for Backsplash Kitchen Bathroom Laundry Room Camper Fireplace
AULIGET$48.16184 rev
WADILE 20pcs Waterproof Peel and Stick Marble Wall Tiles 11.8x11.8 Self-Adhesive PVC Panels for Bathroom Kitchen and Living Room Gold (Not Real Tile)
WADILE$28.49505 rev
Vieshful 20pcs Peel and Stick Backsplash Tile12x12 Self Adhesive Marble Tile for Wall PVC Waterproof Shower Wall Panels Back Splash Stick on Tiles for Kitchen Bathroom Living Room (Not Real Tile)
Vieshful$25.25422 rev
Trending
90-day click momentum
AULIGET 100-Piece White Marble Look Peel and Stick Backsplash Wall Tiles 3 x 6 PVC Faux Stone Stick on Tile for Backsplash Kitchen Bathroom Laundry Room Camper Fireplace
AULIGET$41.584.5★
Koynsle Peel and Stick Backsplash Tile Waterproof Removable PVC Wall Sticker 3D Faux Stone Marble Brick White Accent Panels (White Marble - Metal Silver 20 Tiles - 9 sq. ft. (0.84 M))
Koynsle$30.044.7★
Haimin Wall Panels Peel and Stick 10 Pieces 23.6x11.8in (19.4 Sq. Ft. Coverage) Lightweight Backsplash Marble Look Tile (not Real Marble) Ideal for Kitchen Bathrooms Living Rooms Bedrooms
Haimin$36.243.8★
Vieshful 20pcs Peel and Stick Backsplash Tile12x12 Self Adhesive Marble Tile for Wall PVC Waterproof Shower Wall Panels Back Splash Stick on Tiles for Kitchen Bathroom Living Room Not Real Tile
Vieshful$25.563.9★
FloorPops Kingsley Natural Peel and Stick Floor Tiles Cream and White Checkerboard Vinyl Floor Tiles Water Resistant 12 in x 12 in Pack of 10
FloorPops$14.314.2★
What buyers say about black and white tile
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Peasy”
“And easy to assemble”
“adhere well”
“Amazing quality”
“The tile looks great”
“For the price”
“Very durable”
“The colors are absolutely amazing”
“They clean up easy with just a wipe”
“Very thick and easy to install”
What buyers complain about
“Poor adhesive”
“the color is completely incorrect”
“Bad quality”
“its all coming off within 2 weeks”
“Definitely cheap hence the price”
“Only about 1/4 inch thick”
“So hard to use”
“I did have an issue with installing where I needed to remove a row”
“Too flimsy”
“Doesnt match photos”
Top return reasons
Common questions
- Is black and white tile profitable to sell on Amazon United States?
- The niche generates $44K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the black and white tile niche?
- 19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in black and white tile?
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Quality-Overall. The return rate is 11.3% — above our launch gate.
- When does demand for black and white tile peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the black and white tile niche?
- Listings span $6.89–$73.99; the average listing price is $32.51 (sweet spot $15–$100). The average incumbent carries 2,314 reviews — the moat a new listing must climb.