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Black and White Contact Paper

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend only $36K a year here, so Black and White Contact Paper is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$36K/yr226K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
28%top-5 click share · 45 brands · 52 sellers

Flapen Score

Black and White Contact Paper against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and White Contact Paper is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and White Contact Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Black and White Contact Paper 226K times last year and spent an estimated $36K. The top 5 brands take 40% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
1.3%
Market size, estimated
$36Ka year
Peak month
August1.8× the quietest month
Top search term
black and white wall paper41K searches a year

02 · Price

A sale here is worth $12.50.

Listings sell for $12.50 on average, from $5.27 to $38.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.50 that is $0 to $1K a year per listing.

Average price
$12.50under the $15 to $100 sweet spot
Price range
$5.27–$38.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #835 within Wallpaper & Wallpapering Supplies. It carries 1,564 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#835in Wallpaper & Wallpapering Supplies
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
1,564per listing
Listings tracked
69

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Black and White Contact Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

45 falling

Sellers

52

Top-5 brand share

40%

Top 20: 78%

Top-5 click share

28%

Top 20: 58%

Open market

56%

  • Micpolo12%
  • Safiyya10%
  • Jeweluck7%
  • Tempaper6%
  • Guvana5%
  • Cohoo Home4%

Demand

Black and White Contact Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Black and White Contact Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and white wall paper41K/yr
  • black and white contact paper32K/yr
  • black and white floral wallpaper24K/yr
  • black white wallpaper19K/yr
  • black and white geometric wallpaper9K/yr
  • black and white floral peel and stick wallpaper14K/yr
  • wall paper black and white14K/yr
  • black and white abstract wallpaper11K/yr
  • black and white contact paper peel and stick7K/yr
  • black white peel and stick wallpaper7K/yr

Reviews and returns

What reviews say buyers love and hate about Black and White Contact Paper

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
28%of negative reviews mention “Adhesion/Stickiness”
3.5%of orders come back
“Terrible Adhesion”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black and White Contact Paper questions

Answered from the same tracked data.