black and white contact paper
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.27–$38.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.50avg listing price — sweet spot $15–$100
Review moat
Okay1,563.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 226K searches
According to Flapen's Amazon United States niche tracking, black and white contact paper is a $36K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
black and white contact paper market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #835
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 4.6%
- Avg brand age
- 35 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
45 falling
Sellers
52
Top-5 brand share
40%
Top 20: 78%
Top-5 click share
28%
Top 20: 58%
Open market
56%
- Micpolo12%
- Safiyya10%
- Jeweluck7%
- Tempaper6%
- Guvana5%
- Cohoo Home4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -1.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top black and white contact paper search terms
- black and white wall paper41K/yr
- black and white contact paper32K/yr
- black and white floral wallpaper24K/yr
- black white wallpaper19K/yr
- black and white geometric wallpaper9K/yr
- black and white floral peel and stick wallpaper14K/yr
- wall paper black and white14K/yr
- black and white abstract wallpaper11K/yr
- black and white contact paper peel and stick7K/yr
- black white peel and stick wallpaper7K/yr
Top black and white contact paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Peel and Stick Wallpaper Black and White Wall Paper Modern Geometric Self-Adhesive Removable Contact Paper Thicken Waterproof Easy to Clean Decorative for Bedroom Bathroom Film 17.3in x 78.7in
Micpolo$11.294.5★162 rev
Tempaper x Bobby Berk White & Black Wiggle Room Removable Peel and Stick Wallpaper 20.5 in X 16.5 ft Made in The USA
Tempaper$34.614.3★484 rev
Safiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7
Safiyya$9.194.4★32 rev
Guvana Stripe Black and White Peel and Stick Wallpaper Self-Adhesive Wallpaper 118x17.7 Removable Contact Paper Waterproof Wall Paper Decorative Wall Covering Cabinets Shelves Drawer Liner Vinyl
Guvana$7.624.2★3,139 rev
Jeweluck Peel and Stick Wallpaper Polka Dot Wallpaper Stick and Peel 17.7 x 118.1 Black Dot Contact Paper Decorative Black and White Wall Paper Removable Self Adhesive Vinyl Walls for Bathroom
Jeweluck$8.854.4★1,579 rev
Newest
by launch dateSafiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7
Safiyya$9.1932 rev
Safiyya Peel and Stick Wallpaper Black and White Floral Contact Paper Peel and Stick 17.3x 78.7 Wall Paper Self Adhesive Removable Wallpaper for Bedroom Bathroom Vinyl Roll
Safiyya$8.0143 rev
lenify Beige and Black Floral Peel and Stick Wallpaper Floral 17in x 118in
lenify$9.39125 rev
tiltil Modern Peel and Stick Wallpaper Black Contact Paper 17.3 x 78.8
tiltil$6.2869 rev
Wudnaye Black and White Peel and Stick Wallpaper for Bathroom 16.9118
Wudnaye$9.00285 rev
Trending
90-day click momentumSafiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7
Safiyya$9.194.4★
Peel and Stick Wallpaper Black and White Wall Paper Modern Geometric Self-Adhesive Removable Contact Paper Thicken Waterproof Easy to Clean Decorative for Bedroom Bathroom Film 17.3in x 78.7in
Micpolo$11.294.5★
Jeweluck Black and White Striped Wallpaper Peel and Stick Wallpaper Vinyl
Jeweluck$7.704.4★
lenify Beige and Black Floral Peel and Stick Wallpaper Floral 17in x 118in
lenify$9.394.4★
Jeweluck Peel and Stick Wallpaper Polka Dot Wallpaper Stick and Peel 17.7 x 118.1 Black Dot Contact Paper Decorative Black and White Wall Paper Removable Self Adhesive Vinyl Walls for Bathroom
Jeweluck$8.854.4★
What buyers say about black and white contact paper
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to apply”
“well made”
“It sticks well”
“Definitely worth the price”
“the design is attractive”
“works as advertised”
“Easy to put up”
“vivid color”
“Its durable and easy to wipe down if I need to”
“The thickness made it easy to apply”
What buyers complain about
“Terrible Adhesion”
“Didnt work well”
“Inconsistent quality,”
“It ripped almost immediately”
“Not at all easy to use”
“This kit is not worth the few dollars you pay”
“It needs to be thicker”
“it wouldn't spray”
“Color was supposed to be a black and white”
“Its VERY small”
Top return reasons
Common questions
- Is black and white contact paper profitable to sell on Amazon United States?
- The niche generates $36K/yr across 69 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black and white contact paper niche?
- 45 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in black and white contact paper?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 3.5%.
- When does demand for black and white contact paper peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the black and white contact paper niche?
- Listings span $5.27–$38.23; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.