Is black and decker workmate profitable to sell on Amazon United States?

The niche generates $138K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).

How competitive is the black and decker workmate niche?

11 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in black and decker workmate?

Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 1.8%.

When does demand for black and decker workmate peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the black and decker workmate niche?

Listings span $36.87–$380.20; the average listing price is $138.74 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.

black and decker workmate

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$138.74

avg listing price — sweet spot $15–$100

Review moat

Okay2,104.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$138K

$138K/yr · 87K searches

Price range

Bad$36.87–$380.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, black and decker workmate is a $138K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

black and decker workmate market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $208K–$277K; units × avg price
Conversion rate: 1.1%
Avg BSR: #448
Page quality: 0%
Prime: 44%
Sponsored: 56%
Out of stock: 3.2%
Avg brand age: 42 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

BLACK+DECKER53%
POWERTEC13%
WORX9%
PONY5%
Performance Tool4%
Generic4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top black and decker workmate search terms

black and decker workmate26K/yr +2.6%1.2% conv.
workmate17K/yr +17.4%0.9% conv.
workmate portable workbench17K/yr +5.6%1.8% conv.
workmate 4256K/yr +3.6%0.8% conv.
black and decker workmate 2005K/yr +9.6%0.1% conv.
black and decker workmate 4003K/yr +73.4%0.7% conv.
black & decker workmate4K/yr +32.5%0.8% conv.
black and decker workmate 4253K/yr +21.0%1.1% conv.
black and decker work bench4K/yr -3.1%0.8% conv.
workmate 2253K/yr +25.3%0.5% conv.

All search terms

Top black and decker workmate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BLACK+DECKER Portable Workbench Workmate Folding Workbench 550 lb. Capacity with Clamps for Woodworking (WM425-A)

BLACK+DECKER$122.364.3★3,300 rev

POWERTEC Portable Small Workbench with Vise Imprinted Ruler and Protractor Scale Folding Sawhorse/Worktable and 4 Bench Dogs for Woodworking Projects (MT4006V)

POWERTEC$37.024.3★313 rev

BLACK+DECKER Workmate 825 Deluxe Dual-Height Workbench WM825-XJ

BLACK+DECKER$380.204.2★4,533 rev

Worx Pegasus 2-in-1 Folding Work Table & Sawhorse Easy Setup Portable Workbench 31 W x 25 D x 32 H Lightweight Worktable with Heavy-Duty Load Capacity WX051 - Includes 2 Clamps & 4 Clamp Dogs

WORX$119.294.8★14,287 rev

BLACK+DECKER WM301-XJ Workbench Black Steel Painted

BLACK+DECKER$96.334.3★5,987 rev

Newest

by launch date

WDOT Work Bench Table 2 in 1 Portable Folding Workbench for Garage Sawhorse 500lbs Mobile Work Table 31 W x 25 D x 32 H with 2 Clamps & 6 Bench Dogs

WDOT$104.2979 rev

6mo ago

Portable Workbench Workmate Folding Workbench Portable Work Table 550 lbs Capacity Multipurpose Vise Workbench for Woodworking Garage and DIY

Generic$59.070 rev

6mo ago

Elevon Multifunctional Workbench Portable Foldable Workbench Supports 550 lbs with Adjustable Jaws Vertical Clamp and Four Adjustable Swivel Pins Ideal for DIY Woodworking and Home Repairs

Elevon$60.546 rev

1y ago

Auto Dynasty Adjustable Folding Workbench with Built-in Ruler & Protractor Portable Work Table (8-12) 220lbs Load Capacity Multipurpose Vise Workbench for Woodworking Garage and DIY

Auto Dynasty$36.87108 rev

2y ago

Toolsempire Portable Workbench Folding Work Bench and Vise with 2 Rotary Handles 7-Level Adjustable Height 8 Sliding Clamps Tiltable & Extendable Tabletop Workbench Table for Garage Workshop

Toolsempire$104.5121 rev

2y ago

What buyers say about black and decker workmate

What buyers praise and complain about, mined from review topics.

What buyers love

Strength20%

“The table is extremely sturdy”

Quality-Overall13%

“Excellent Product”

Portability10%

“Portability is decent”

Ease Of Use8%

“easy to use”

Value For Money6%

“Worth the money”

Weight Light4%

“Great lightweight household workbench”

Design-Overall3%

“Incredibly clever design”

Durability3%

“it hasn't broken or malfunctioned yet”

Storage Capacity3%

“compact for storage”

Advertised Vs Actual Product3%

“Worked as advertised”

What buyers complain about

Strength11%

“Flimsy”

Size-Overall9%

“Does not fit”

Assembly/Installation6%

“not that easy to set up”

Instructions/User Manual/Troubleshooting6%

“Instructions suck”

Quality-Overall5%

“Cheap Chinese crap”

Weight Heavy4%

“Heavy”

Ease Of Use3%

“it is somewhat awkward to move”

Rusts/Corrodes3%

“The clamps however can not be left outside as they are only oxidized and WILL rust”

Portability2%

“is not carry friendly at all”

Durability2%

“With constant use it will break”

Top return reasons

Defective Material/Parts22%

Size-Overall16%

Value For Money12%

Weight Heavy9%

Advertised Vs Actual Product5%

Functionality-Overall5%

Mechanism Issues4%

Assembly/Installation4%

Compatibility-Overall4%

Quality-Overall3%

Common questions

Is black and decker workmate profitable to sell on Amazon United States?: The niche generates $138K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).
How competitive is the black and decker workmate niche?: 11 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in black and decker workmate?: Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 1.8%.
When does demand for black and decker workmate peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the black and decker workmate niche?: Listings span $36.87–$380.20; the average listing price is $138.74 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.