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Black and Decker Workmate

Fail

Buyers convert on only 1.1% of searches, so Black and Decker Workmate is a Fail.

Flapen Score
41
41 / 100
Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size
$138K/yr87K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
66%top-5 click share · 11 brands · 48 sellers

Flapen Score

Black and Decker Workmate against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and Decker Workmate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Workmate market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Decker Workmate 87K times last year and spent an estimated $138K. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
1.1%
Market size, estimated
$138Ka year
Peak month
December1.5× the quietest month
Top search term
black and decker workmate26K searches a year

02 · Price

A sale here is worth $138.74.

Listings sell for $138.74 on average, from $36.87 to $380.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $138.74 that is $14K to $35K a year per listing.

Average price
$138.74above the $15 to $100 sweet spot
Price range
$36.87–$380.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$14K–$35K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #448 within Material Handling. It carries 2,105 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
44%
Out of stock, average day
3.2%
Average rank
#448in Material Handling
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
2,105per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black and Decker Workmate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$41K$55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

48

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • BLACK+DECKER53%
  • POWERTEC13%
  • WORX9%
  • PONY5%
  • Performance Tool4%
  • Generic4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Black and Decker Workmate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Black and Decker Workmate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and decker workmate26K/yr
  • workmate17K/yr
  • workmate portable workbench17K/yr
  • workmate 4256K/yr
  • black and decker workmate 2005K/yr
  • black and decker workmate 4003K/yr
  • black & decker workmate4K/yr
  • black and decker workmate 4253K/yr
  • black and decker work bench4K/yr
  • workmate 2253K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Decker Workmate

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
11%of negative reviews mention “Strength”
1.8%of orders come back
“Flimsy”
A buyer, on “Strength”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black and Decker Workmate questions

Answered from the same tracked data.