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Black and Decker Tool Set

Fail

The top 5 brands take 97% of clicks, so Black and Decker Tool Set is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$42K/yr18K searches / yr
90-day growth
+25.4%search demand this quarter
Competition
63%top-5 click share · 7 brands · 50 sellers

Flapen Score

Black and Decker Tool Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and Decker Tool Set is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Tool Set market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Decker Tool Set 18K times last year and spent an estimated $42K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+25.4%
Conversion, latest week
2.7%
Market size, estimated
$42Ka year
Peak month
December2.9× the quietest month
Top search term
black and decker tool set12K searches a year

02 · Price

A sale here is worth $88.01.

Listings sell for $88.01 on average, from $12.50 to $368.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $88.01 that is $0 to $9K a year per listing.

Average price
$88.01inside the $15 to $100 sweet spot
Price range
$12.50–$368.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Tool Sets. It carries 4,735 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Tool Sets
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,735per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Black and Decker Tool Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

50

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • BLACK+DECKER59%
  • beyond17%
  • Thatool14%
  • DEKOPRO4%
  • CRAFTSMAN3%
  • Amazon Basics2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Black and Decker Tool Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Reviews and returns

What reviews say buyers love and hate about Black and Decker Tool Set

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and Decker Tool Set questions

Answered from the same tracked data.