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Black and Decker Drill Bits Set

Fail

The top 5 brands take 97% of clicks, so Black and Decker Drill Bits Set is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$67K/yr36K searches / yr
90-day growth
+32.9%search demand this quarter
Competition
88%top-5 click share · 7 brands · 38 sellers

Flapen Score

Black and Decker Drill Bits Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and Decker Drill Bits Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Drill Bits Set market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Decker Drill Bits Set 36K times last year and spent an estimated $67K. The top 5 brands take 97% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+32.9%
Conversion, latest week
9.8%
Market size, estimated
$67Ka year
Peak month
December1.4× the quietest month
Top search term
black and decker drill bit set13K searches a year

02 · Price

A sale here is worth $18.95.

Listings sell for $18.95 on average, from $8.14 to $72.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $18.95 that is $5K to $9K a year per listing.

Average price
$18.95inside the $15 to $100 sweet spot
Price range
$8.14–$72.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Screwdriver Accessories. It carries 6,775 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#170in Screwdriver Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,775per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Black and Decker Drill Bits Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

$0$7K$13K$20K$27K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

1%

  • beyond52%
  • BLACK+DECKER39%
  • DEWALT3%
  • COMOWARE2%
  • CRAFTSMAN2%
  • YOSIGHT2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Black and Decker Drill Bits Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black and Decker Drill Bits Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and decker drill bit set13K/yr
  • black and decker drill bits17K/yr
  • black and decker screwdriver bits4K/yr
  • drill bit set black and decker3K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Decker Drill Bits Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
1.5%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black and Decker Drill Bits Set questions

Answered from the same tracked data.