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Black and Decker Drill

Fail

The top 5 brands take 100% of clicks, so Black and Decker Drill is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$607K/yr216K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
71%top-5 click share · 4 brands · 53 sellers

Flapen Score

Black and Decker Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Black and Decker Drill is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black and Decker Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Black and Decker Drill 216K times last year and spent an estimated $607K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $607K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
4.6%
Market size, estimated
$607Ka year
Peak month
December1.5× the quietest month
Top search term
black and decker drill117K searches a year

02 · Price

A sale here is worth $60.92.

Listings sell for $60.92 on average, from $29.17 to $107.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $60.92 that is $15K to $30K a year per listing.

Average price
$60.92inside the $15 to $100 sweet spot
Price range
$29.17–$107.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Power Tools. It carries 7,459 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#91in Power Tools
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
7,459per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Black and Decker Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$61K$121K$182K$243K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • BLACK+DECKER94%
  • JIARUISI2%
  • BIHOO2%
  • Bilijamy1%

Demand

Black and Decker Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Black and Decker Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and decker drill117K/yr
  • black and decker cordless drill24K/yr
  • black and decker 20v drill14K/yr
  • black decker drill16K/yr
  • black and decker drill set10K/yr
  • drill black and decker9K/yr
  • black & decker drill8K/yr
  • taladro black and decker8K/yr
  • black & decker cordless drill4K/yr
  • black and decker drill 20v3K/yr

Reviews and returns

What reviews say buyers love and hate about Black and Decker Drill

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Battery Life”
5.1%of orders come back
“Poor Battery Life”
A buyer, on “Battery Life”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black and Decker Drill questions

Answered from the same tracked data.