Is Bit Case profitable to sell on Amazon United States?

Flapen scores Bit Case 41 out of 100 on Amazon United States, a Fail. Shoppers spend $169K a year across 26 tracked products. Amazon counts 0 of the 2 products launched in the last year as successful launches. Search demand grew -16.1% in the last 90 days.

How competitive is the Bit Case niche on Amazon United States?

12 brands and 83 sellers compete in Bit Case on Amazon United States. The top 5 Bit Case products take 56% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Bit Case?

Bit Case buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. Returns run at 1.4% of orders.

When does demand for Bit Case peak?

Search demand for Bit Case on Amazon United States peaks in Sep–Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Bit Case niche?

Bit Case sells for $36.81 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.82 to $210.37. The average product has 4,845 reviews, the count a new listing must catch up to.

Bit Case

Fail

Demand is soft, at -16.1% this quarter, so Bit Case is a Fail.

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $169K/yr145K searches / yr
90-day growth: -16.1%search demand this quarter
Competition: 56%top-5 click share · 12 brands · 83 sellers

Flapen Score

Bit Case against its category

The dotted line is the Tools & Home Improvement average. Past it, Bit Case is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Bit Case market on Amazon at a glance

Shoppers on Amazon United States searched for Bit Case 145K times last year and spent an estimated $169K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months: 145K
Growth, 90 days vs prior 90: -16.1%
Conversion, latest week: 3.2%
Market size, estimated: $169Ka year
Peak month: December1.6× the quietest month
Top search term: dewalt tough case30K searches a year

02 · Price

A sale here is worth $36.81.

Listings sell for $36.81 on average, from $7.82 to $210.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $36.81 that is $4K to $9K a year per listing.

Average price: $36.81inside the $15 to $100 sweet spot
Price range: $7.82–$210.37
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$9K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #773 within Tool Organizers. It carries 4,845 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 5.2%
Average rank: #773in Tool Organizers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 4,845per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 38 months

Products