Is Bistro Lights Outdoor 100 Ft profitable to sell on Amazon United States?

Flapen scores Bistro Lights Outdoor 100 Ft 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $13K a year across 27 tracked products. Amazon counts 7 of the 7 products launched in the last year as successful launches. Search demand grew +105.8% in the last 90 days.

How competitive is the Bistro Lights Outdoor 100 Ft niche on Amazon United States?

18 brands and 36 sellers compete in Bistro Lights Outdoor 100 Ft on Amazon United States. The top 5 Bistro Lights Outdoor 100 Ft products take 46% of clicks, and the top 5 brands take 69%.

What do buyers complain about in Bistro Lights Outdoor 100 Ft?

Bistro Lights Outdoor 100 Ft buyers on Amazon United States complain most about Durability, Quality-Overall, and Functionality-Overall. Returns run at 4.1% of orders.

When does demand for Bistro Lights Outdoor 100 Ft peak?

Search demand for Bistro Lights Outdoor 100 Ft on Amazon United States peaks in Jun–Nov–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Bistro Lights Outdoor 100 Ft niche?

Bistro Lights Outdoor 100 Ft sells for $36.61 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.11 to $69.78. The average product has 3,056 reviews, the count a new listing must catch up to.

Bistro Lights Outdoor 100 Ft

Maybe

Products sell for $36.61 on average, inside the sweet spot. But shoppers spend only $13K a year here, so Bistro Lights Outdoor 100 Ft is a Maybe.

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Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $13K/yr6K searches / yr
90-day growth: +105.8%search demand this quarter
Competition: 46%top-5 click share · 18 brands · 36 sellers

Flapen Score

Bistro Lights Outdoor 100 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, Bistro Lights Outdoor 100 Ft is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Bistro Lights Outdoor 100 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for Bistro Lights Outdoor 100 Ft 6K times last year and spent an estimated $13K. The top 5 brands take 69% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +105.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months: 6K
Growth, 90 days vs prior 90: +105.8%
Conversion, latest week: 5.7%
Market size, estimated: $13Ka year
Peak month: December2.8× the quietest month
Top search term: bistro lights outdoor 100 ft2K searches a year

02 · Price

A sale here is worth $36.61.

Listings sell for $36.61 on average, from $9.11 to $69.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.61 that is $0 to $4K a year per listing.

Average price: $36.61inside the $15 to $100 sweet spot
Price range: $9.11–$69.78
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within String Lights. It carries 3,056 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #136in String Lights
Average rating: 4.54 starsAmazon United States average 4.42 stars
Average reviews: 3,056per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 7Amazon's first-year sales bar
Average brand age: 35 months

Products