Is Bird Lamp profitable to sell on Amazon United States?

Flapen scores Bird Lamp 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $280K a year across 46 tracked products. Amazon counts 3 of the 9 products launched in the last year as successful launches. Search demand grew -23.7% in the last 90 days.

How competitive is the Bird Lamp niche on Amazon United States?

31 brands and 38 sellers compete in Bird Lamp on Amazon United States. The top 5 Bird Lamp products take 42% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Bird Lamp?

Bird Lamp buyers on Amazon United States complain most about Charging, Durability, and Quality-Overall. Returns run at 4.6% of orders.

When does demand for Bird Lamp peak?

Search demand for Bird Lamp on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Bird Lamp niche?

Bird Lamp sells for $44.37 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.79 to $182.82. The average product has 548 reviews, the count a new listing must catch up to.

Bird Lamp

Maybe

Products sell for $44.37 on average, inside the sweet spot. But demand is soft, at -23.7% this quarter, so Bird Lamp is a Maybe.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $280K/yr335K searches / yr
90-day growth: -23.7%search demand this quarter
Competition: 42%top-5 click share · 31 brands · 38 sellers

Flapen Score

Bird Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Bird Lamp is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Bird Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Lamp 335K times last year and spent an estimated $280K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months: 335K
Growth, 90 days vs prior 90: -23.7%
Conversion, latest week: 1.9%
Market size, estimated: $280Ka year
Peak month: December2.8× the quietest month
Top search term: bird lamp136K searches a year

02 · Price

A sale here is worth $44.37.

Listings sell for $44.37 on average, from $9.79 to $182.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $44.37 that is $4K to $11K a year per listing.

Average price: $44.37inside the $15 to $100 sweet spot
Price range: $9.79–$182.82
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$11K
Returns: 4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,114 within Lamps & Shades. It carries 548 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 91%
Out of stock, average day: 6.0%
Average rank: #1,114in Lamps & Shades
Average rating: 4.26 starsAmazon United States average 4.42 stars
Average reviews: 548per listing
Listings tracked: 46

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 3Amazon's first-year sales bar
Average brand age: 31 months

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