Is bird lamp profitable to sell on Amazon United States?

The niche generates $280K/yr across 46 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the bird lamp niche?

31 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in bird lamp?

Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 4.6%.

When does demand for bird lamp peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the bird lamp niche?

Listings span $9.79–$182.82; the average listing price is $44.37 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.

bird lamp

Worth a look

Shows a sweet-spot price point ($44.37 avg), but soft demand (-23.7% this quarter) keeps it on the watch list.

Avg price

Incredible$44.37

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good548.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$280K

$280K/yr · 335K searches

Price range

Okay$9.79–$182.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, bird lamp is a $280K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

bird lamp market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $266K–$355K; units × avg price
Conversion rate: 1.9%
Avg BSR: #1,114
Page quality: 0%
Prime: 91%
Sponsored: 93%
Out of stock: 6.0%
Avg brand age: 31 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 rising

Sellers

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

42%

Top 20: 79%

Open market

35%

IFTHFOUR14%
VoMii13%
Deogos13%
VViN9%
Haotao9%
YM Dragon6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top bird lamp search terms

bird lamp136K/yr -25.1%1.3% conv.
bird light49K/yr -3.8%2.3% conv.
bird lamps22K/yr -23.7%0.6% conv.
bird night light22K/yr -13.7%1.7% conv.
bird table lamp17K/yr -33.0%0.8% conv.
bird light lamp20K/yr -41.8%3.3% conv.
bird lights15K/yr -30.7%2.0% conv.
bird lamps for home decor17K/yr -38.4%1.3% conv.
bird lights indoor6K/yr -22.0%2.6% conv.
small bird lamp6K/yr -22.0%1.4% conv.

All search terms

Top bird lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

IFTHFOUR Bird Cordless Table Lamp Small Cordless Bedside Lamp with 3 Color Temperature Touch Sensor & Rechargeable Battery - Night Light for Kids Bedroom Bedside Office and Outdoor Use

IFTHFOUR$10.134.2★246 rev

VViN 2 in 1 Small Desk Lamp Bird Cordless Table Lamp with 3 Color Temperature Dimmer and Touch Sensor - Rechargeable Battery Night Light for Kids Bedroom Bedside and Outdoor Use

VViN$14.544.3★661 rev

VoMii Bird Desk Lamp Small Table Lamp Cordless Touch Dimmable Night Light with 3 Color Temperature Rechargeable Decorative Lamps for Bedroom Bedside Nightstand Desk Decor Bird Gifts

VoMii$13.784.3★1,208 rev

Deogos Small Desk Lamp Cute Bird Light Cordless Lamp with 3 Color Temperature and Touch Sensor Kids Night Light with Rechargeable Battery for Bedroom Nightstand Bedside Table Room Decor

Deogos$14.534.2★1,789 rev

Haotao Small Cute Bird Table Lamp Touch Night Light Cordless Bedside Lamps Desk Lamp 3-Way Dimmable USB Rechargeable Battery 2600mAh Nightstand Lamps for Bedroom Bird Decor Gifts

Haotao$12.704.2★1,896 rev

Newest

by launch date

MORE CHANGE 62 Inch Bird Floor Lamp Origami Bird Lamp Gold Standing Lamp

MORE CHANGE$160.2434 rev

1w ago

AstrVoy Remote Control Floor Lamps for Living Room: with 3 Adjustable LED Bird Lights - Easy to Install in 5 Minutes - Dimmable Standing Lamp - Tall Bird Floor Lamp for Bedroom Kids Room Home Decor

AstrVoy$38.9811 rev

5mo ago

Civicia 2-Pack Golden Bird Wall Light Cordless Motion Sensor Night Light

Civicia$28.97108 rev

8mo ago

Peystean Modern 3 Colors Dimmable LED Table Lamp Vintage Blue Birds Cherry Blossom Linen Shade 10.8 Bedside Nightstand Light with USB Port Gift for Home Desk Bedroom Room Cafe

Peystean$28.0411 rev

1y ago

RORIANO 27 Set of 2 Touch Farmhouse Table Lamps for Living Room

RORIANO$89.76291 rev

1y ago

What buyers say about bird lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow36%

“Bright light”

Quality-Overall7%

“feels well made”

Charging6%

“Easy to charge”

Gifting Purpose5%

“Great gift”

Design-Overall4%

“Unique design”

Value For Money4%

“Great value”

Assembly/Installation4%

“Easy to put together”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall3%

“Fits Nicely”

Ease Of Use3%

“very easy to read by”

What buyers complain about

Charging14%

“Does not hold a charge”

Durability13%

“Didn't last”

Quality-Overall10%

“The quality is pretty low”

Functionality-Overall5%

“doesn't function”

Size-Overall5%

“It doesnt fit”

Brightness/Shine/Glow5%

“Light isnt as bright as I thought it was going to be”

Value For Money4%

“They are cheaper looking in person”

Material Quality3%

“Its cheap and the material ans color ia off”

Battery Life3%

“Doesnt have long battery life”

Bulb Flicker/Dimming/Color2%

“Light keeps flickering”

Top return reasons

Brightness/Shine/Glow16%

Size-Overall16%

Charging10%

Material Quality7%

Advertised Vs Actual Product7%

Functionality-Overall7%

Defective Material/Parts5%

Quality-Overall5%

Bulb Flicker/Dimming/Color5%

Color4%

Common questions

Is bird lamp profitable to sell on Amazon United States?: The niche generates $280K/yr across 46 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the bird lamp niche?: 31 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in bird lamp?: Top complaints mined from reviews: Charging, Durability, Quality-Overall. The return rate is 4.6%.
When does demand for bird lamp peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the bird lamp niche?: Listings span $9.79–$182.82; the average listing price is $44.37 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.