Is birch candles profitable to sell on Amazon United States?

The niche generates $62K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (46/100).

How competitive is the birch candles niche?

24 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in birch candles?

Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Functionality-Overall. The return rate is 4.7%.

When does demand for birch candles peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the birch candles niche?

Listings span $14.46–$58.58; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 2,653 reviews — the moat a new listing must climb.

birch candles

Skip it

Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.94

avg listing price — sweet spot $15–$100

Price range

Great$14.46–$58.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,652.7

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Bad$62K

$62K/yr · 52K searches

Growth

Bad-27.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, birch candles is a $62K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

birch candles market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $65K–$78K; units × avg price
Conversion rate: 4.6%
Avg BSR: #582
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 12.3%
Avg brand age: 56 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

41%

Top 20: 84%

Open market

43%

Yankee Candle21%
Enpornk9%
qinxiang8%
MOSROAD6%
Da by6%
Serene Spaces Living6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top birch candles search terms

birch candles12K/yr -22.9%3.0% conv.
birch flameless candles8K/yr -25.7%2.3% conv.
birch candles flameless9K/yr -34.5%2.9% conv.
birch candle4K/yr -23.2%1.4% conv.
silver birch yankee candle3K/yr -21.5%9.5% conv.
birch bark candles5K/yr -18.2%3.2% conv.
yankee candle silver birch3K/yr -27.7%8.6% conv.
white birch candle3K/yr -30.4%1.1% conv.
birch bark flameless candles4K/yr -45.3%3.3% conv.

All search terms

Top birch candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Silver Birch Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable

Yankee Candle$16.094.5★214 rev

Enpornk Flameless Flickering LED Candles with Birch Bark Effect - Set of 9 Battery-Operated Real Wax Pillar with 10-Key Remote Control - 2/4/6/8 Hour Timer

Enpornk$27.044.5★10,756 rev

Serene Spaces Living Birch Bark Unscented Pillar Candles Rustic Decorative Candles for Weddings Events Restaurants Parties & Natural Home Decor 3 Diameter x 4 Tall Pack of 3

Serene Spaces Living$35.414.5★320 rev

Comenzar Flameless Candles Birch Bark Texture Flickering Flame Battery Operated LED Candles Electric Plastic Candles with Remote Timer for Home Decor Rustic Wedding Centerpiece Gift Set of 3

Comenzar$18.024.4★5,628 rev

QQFCTOO Birch Bark Flameless Candles Flickering Battery Operated LED Candles Electric Plastic Pillar Candles with Remote & Timer Rustic Farmhouse Home Decor Wedding Centerpiece Gift Set of 3

QQFCTOO$15.024.2★125 rev

Newest

by launch date

MOSROAD Rustic Birch Bark Pillar Candle Set of 3 Unscented Home Decor

MOSROAD$25.2748 rev

6mo ago

MOSROAD Birch Bark Pillar Candle Set of 3 Real Wax Fireplace Decor Candles

MOSROAD$25.5148 rev

6mo ago

Yankee Candle Scented Wax Melts for Wax Warmers Long Lasting Home Fragrance Odor Eliminating Wax Cubes Silver Birch 6 Count (Pack of 4)

Yankee Candle$28.054 rev

12mo ago

Yankee Candle Silver Birch Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable

Yankee Candle$16.09214 rev

1y ago

H-BLOSSOM Flickering Flameless Candles Birch Bark Effect Battery Operated Real Wax Pillar Candles LED Candles with Cycling 5H Timer Pack of 2 (3 x 6)

H-BLOSSOM$17.41510 rev

1y ago

What buyers say about birch candles

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Beautiful fragrance”

Quality-Overall16%

“Decent quality”

Brightness/Shine/Glow13%

“perfect brightness”

Value For Money12%

“Good deal”

Design-Overall4%

“making them versatile for various decor needs”

Battery Life4%

“battery powered makes them all the better”

Advertised Vs Actual Product3%

“works as expected”

Alarm/Timer Accuracy3%

“Love that i have used the 6 hr timer for 4+ weeks”

Color2%

“Pretty”

Security2%

“safe for my business”

What buyers complain about

Smell16%

“Not my favorite scent”

Advertised Vs Actual Product8%

“Not like the picture”

Functionality-Overall8%

“Doesn't work”

Value For Money7%

“It's not a huge deal”

Brightness/Shine/Glow6%

“Candle doesnt light”

Material Quality5%

“are extremely cheap plastic”

Quality-Overall5%

“Look cheap”

Strength4%

“wobbly”

Battery Life4%

“when it came time to replace batteries 2 out of 3 candles would not work”

Flammable3%

“Flame is too faint tobeseen”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product16%

Color15%

Quality-Overall7%

Bulb Flicker/Dimming/Color6%

Functionality-Overall5%