Birch Candles

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

-27.3%

Conversion, latest week

4.6%

Market size, estimated

$62Ka year

Peak month

December6.1× the quietest month

Top search term

birch candles12K searches a year

Listings sell for $25.94 on average, from $14.46 to $58.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.94 that is $0 to $3K a year per listing.

Average price

$25.94inside the $15 to $100 sweet spot

Price range

$14.46–$58.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #582 within Novelty Lighting. It carries 2,653 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

12.3%

Average rank

#582in Novelty Lighting

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

2,653per listing

Listings tracked

33

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months