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Bilco Basement Door Weatherstrip Kit

Maybe

Products sell for $37.64 on average, inside the sweet spot. But the top 5 products take 100% of clicks, so Bilco Basement Door Weatherstrip Kit is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$24K/yr7K searches / yr
90-day growth
+100.5%search demand this quarter
Competition
100%top-5 click share · 6 brands · 12 sellers

Flapen Score

Bilco Basement Door Weatherstrip Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Bilco Basement Door Weatherstrip Kit is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bilco Basement Door Weatherstrip Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Bilco Basement Door Weatherstrip Kit 7K times last year and spent an estimated $24K. The top 5 brands take 100% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +100.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+100.5%
Conversion, latest week
8.8%
Market size, estimated
$24Ka year
Peak month
October4.4× the quietest month
Top search term
bilco door weatherstrip kit6K searches a year

02 · Price

A sale here is worth $37.64.

Listings sell for $37.64 on average, from $21.13 to $72.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $37.64 that is $4K to $9K a year per listing.

Average price
$37.64inside the $15 to $100 sweet spot
Price range
$21.13–$72.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,081 within Weatherproofing. It carries 138 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#1,081in Weatherproofing
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
138per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bilco Basement Door Weatherstrip Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sxmprail52%
  • Bilco19%
  • CMILAI17%
  • htskwa6%
  • cowarca3%
  • Frienda3%

Demand

Bilco Basement Door Weatherstrip Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Reviews and returns

What reviews say buyers love and hate about Bilco Basement Door Weatherstrip Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Durability”
2.0%of orders come back
“they are easily knocked off”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bilco Basement Door Weatherstrip Kit questions

Answered from the same tracked data.