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Big Mamas Butta

Fail

The top 5 brands take 100% of clicks, so Big Mamas Butta is a Fail.

Flapen Score
30
30 / 100
Ranks 9,202 of 9,536 Tools & Home Improvement niches · −18 vs the category median of 48
Market size
$94K/yr197K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
84%top-5 click share · 5 brands · 21 sellers

Flapen Score

Big Mamas Butta against its category

The dotted line is the Tools & Home Improvement average. Past it, Big Mamas Butta is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Mamas Butta market on Amazon at a glance

Shoppers on Amazon United States searched for Big Mamas Butta 197K times last year and spent an estimated $94K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
1.5%
Market size, estimated
$94Ka year
Peak month
February1.7× the quietest month
Top search term
fusion mineral paint92K searches a year

02 · Price

A sale here is worth $32.10.

Listings sell for $32.10 on average, from $17.62 to $42.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.10 that is $3K to $8K a year per listing.

Average price
$32.10inside the $15 to $100 sweet spot
Price range
$17.62–$42.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #268 within Paint & Primer. It carries 4,502 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#268in Paint & Primer
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,502per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Big Mamas Butta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$14K$28K$42K$56K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Fusion Mineral Paint78%
  • Heirloom Traditions Paint9%
  • Rust-Oleum Home6%
  • Rust-Oleum3%
  • Dixie Belle Paint Company2%

Demand

Big Mamas Butta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Big Mamas Butta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fusion mineral paint92K/yr
  • fusion paint30K/yr
  • black cabinet paint21K/yr
  • mineral paint17K/yr
  • fusion mineral paint colors9K/yr
  • mineral paint for furniture6K/yr
  • fusion paint for furniture7K/yr
  • fusion paint colors3K/yr
  • black paint for cabinets3K/yr
  • black cabinet paint for kitchen3K/yr

Reviews and returns

What reviews say buyers love and hate about Big Mamas Butta

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Paint Quality”
39%of negative reviews mention “Paint Quality”
2.4%of orders come back
“The paint is runny”
A buyer, on “Paint Quality”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Big Mamas Butta questions

Answered from the same tracked data.