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Bifold Door Hardware

Fail

Demand is soft, at -13.5% this quarter, so Bifold Door Hardware is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$698K/yr481K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
74%top-5 click share · 13 brands · 33 sellers

Flapen Score

Bifold Door Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Bifold Door Hardware is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bifold Door Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Bifold Door Hardware 481K times last year and spent an estimated $698K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
7.6%
Market size, estimated
$698Ka year
Peak month
February1.5× the quietest month
Top search term
bifold door hardware174K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $4.79 to $81.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.98 that is $28K to $38K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$4.79–$81.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$38K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #23 within Door Hardware & Locks. It carries 442 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#23in Door Hardware & Locks
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
442per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bifold Door Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$70K$140K$209K$279K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

33

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

15%

  • AWDIA33%
  • CRANACH18%
  • BUDONI15%
  • FEAOXYO9%
  • PRIME-LINE6%
  • HELEMAN4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Bifold Door Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bifold Door Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bifold door hardware174K/yr
  • closet door hardware60K/yr
  • bifold door repair kit24K/yr
  • bi fold door hardware kits32K/yr
  • bifold door track26K/yr
  • folding door hardware26K/yr
  • bifold closet door hardware28K/yr
  • bifold door hardware kit24K/yr
  • folding closet door hardware12K/yr
  • closet door track replacement10K/yr

Reviews and returns

What reviews say buyers love and hate about Bifold Door Hardware

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Defective Material/Parts”
2.9%of orders come back
“missing parts”
A buyer, on “Defective Material/Parts”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bifold Door Hardware questions

Answered from the same tracked data.