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Bifold Closet Doors

Fail

Buyers convert on only 0.2% of searches, so Bifold Closet Doors is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$180K/yr522K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
28%top-5 click share · 25 brands · 32 sellers

Flapen Score

Bifold Closet Doors against its category

The dotted line is the Tools & Home Improvement average. Past it, Bifold Closet Doors is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bifold Closet Doors market on Amazon at a glance

Shoppers on Amazon United States searched for Bifold Closet Doors 522K times last year and spent an estimated $180K. The top 5 brands take 56% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.2%
Market size, estimated
$180Ka year
Top search term
bifold closet doors183K searches a year

02 · Price

A sale here is worth $181.73.

Listings sell for $181.73 on average, from $6.72 to $537.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $181.73 that is $0 to $18K a year per listing.

Average price
$181.73above the $15 to $100 sweet spot
Price range
$6.72–$537.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #132 within Doors. It carries 276 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
76%
Out of stock, average day
3.7%
Average rank
#132in Doors
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
276per listing
Listings tracked
72

04 · Newcomers

Amazon counts 22 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
22Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bifold Closet Doors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$5K$11K$16K$22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

32

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

28%

Top 20: 59%

Open market

35%

  • Kimberly Bay15%
  • AJAZZ12%
  • ARKHJEM12%
  • BARNSMITH9%
  • SMARTSTANDARD9%
  • JUBEST8%

Demand

Bifold Closet Doors search demand

Weekly searches over the year. Pick a range.

90K70KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Bifold Closet Doors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bifold closet doors183K/yr
  • sliding closet doors60K/yr
  • bi fold doors for closet41K/yr
  • bifold closet door39K/yr
  • closet sliding doors24K/yr
  • bypass closet doors18K/yr
  • closet bifold doors16K/yr
  • glass closet door13K/yr
  • bifold doors for closet12K/yr
  • closet doors bi-fold14K/yr

Reviews and returns

What reviews say buyers love and hate about Bifold Closet Doors

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Assembly/Installation”
5.0%of orders come back
“not an easy install”
A buyer, on “Assembly/Installation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bifold Closet Doors questions

Answered from the same tracked data.