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Bifold Barn Door

Fail

Buyers convert on only 0.2% of searches, so Bifold Barn Door is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$467K/yr756K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
37%top-5 click share · 19 brands · 24 sellers

Flapen Score

Bifold Barn Door against its category

The dotted line is the Tools & Home Improvement average. Past it, Bifold Barn Door is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bifold Barn Door market on Amazon at a glance

Shoppers on Amazon United States searched for Bifold Barn Door 756K times last year and spent an estimated $467K. The top 5 brands take 65% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 756K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months
756K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
0.2%
Market size, estimated
$467Ka year
Peak month
August2.3× the quietest month
Top search term
bifold barn door239K searches a year

02 · Price

A sale here is worth $268.80.

Listings sell for $268.80 on average, from $23.29 to $574.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $268.80 that is $0 to $27K a year per listing.

Average price
$268.80above the $15 to $100 sweet spot
Price range
$23.29–$574.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #238 within Doors. It carries 124 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
86%
Out of stock, average day
12.1%
Average rank
#238in Doors
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
124per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bifold Barn Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$14K$28K$42K$56K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

29%

  • FREDBECK19%
  • SMARTSTANDARD17%
  • ROYMELO14%
  • EaseLife9%
  • BONIKLUBA6%
  • ROOMTEC6%

Demand

Bifold Barn Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.3×

Search terms

Top Bifold Barn Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bifold barn door239K/yr
  • bifold barn door hardware kit78K/yr
  • bi fold barn door56K/yr
  • bifold barn doors43K/yr
  • barn door bifold closet doors34K/yr
  • folding barn door38K/yr
  • bifold barn door hardware24K/yr
  • bifold barn doors for closet24K/yr
  • bi fold barn door hardware kit30K/yr
  • bi-fold barn door18K/yr

Reviews and returns

What reviews say buyers love and hate about Bifold Barn Door

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Instructions/User Manual/Troubleshooting”
6.2%of orders come back
“Terrible instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bifold Barn Door questions

Answered from the same tracked data.