Best Water Filter

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

1.2%

Market size, estimated

$51Ka year

Peak month

January1.2× the quietest month

Top search term

best water filter29K searches a year

Listings sell for $100.52 on average, from $13.86 to $422.62. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $100.52 that is $0 to $10K a year per listing.

Average price

$100.52above the $15 to $100 sweet spot

Price range

$13.86–$422.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

2.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #62 within Water Filtration & Softeners. It carries 14,670 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#62in Water Filtration & Softeners

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

14,670per listing

Listings tracked

48

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

73 months