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Berkey Fluoride Filters

Fail

The top 5 products take 96% of clicks, so Berkey Fluoride Filters is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$92K/yr12K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
96%top-5 click share · 6 brands · 23 sellers

Flapen Score

Berkey Fluoride Filters against its category

The dotted line is the Tools & Home Improvement average. Past it, Berkey Fluoride Filters is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Berkey Fluoride Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Berkey Fluoride Filters 12K times last year and spent an estimated $92K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
10.3%
Market size, estimated
$92Ka year
Peak month
February1.9× the quietest month
Top search term
berkey fluoride filters10K searches a year

02 · Price

A sale here is worth $71.42.

Listings sell for $71.42 on average, from $29.43 to $203.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $71.42 that is $7K to $18K a year per listing.

Average price
$71.42inside the $15 to $100 sweet spot
Price range
$29.43–$203.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Water Filtration & Softeners. It carries 762 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Water Filtration & Softeners
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
762per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Berkey Fluoride Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

$0$9K$18K$28K$37K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

23

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Berkey39%
  • Virego33%
  • Larayci21%
  • Renami4%
  • SUPER.BDACC2%
  • MACIFECI2%
  • Open — no brand owns it (0%)

Demand

Berkey Fluoride Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Berkey Fluoride Filters

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Filtration”
38%of negative reviews mention “Filtration”
2.1%of orders come back
“Water flows straight through, no filtration”
A buyer, on “Filtration”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Berkey Fluoride Filters questions

Answered from the same tracked data.