Berkey Filters
FailThe top 5 brands take 97% of clicks, so Berkey Filters is a Fail.
- Flapen Score
- 41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 4841
- Market size
- $5.4M/yr888K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 28 sellers
Flapen Score
Berkey Filters against its category
The dotted line is the Tools & Home Improvement average. Past it, Berkey Filters is stronger. Inside it, weaker.
Market
The Berkey Filters market on Amazon at a glance
Shoppers on Amazon United States searched for Berkey Filters 888K times last year and spent an estimated $5.4M. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $5.4Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- berkey water filter380K searches a year
02 · Price
A sale here is worth $229.30.
Listings sell for $229.30 on average, from $29.78 to $470.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $229.30 that is $287K to $344K a year per listing.
- Average price
- $229.30above the $15 to $100 sweet spot
- Price range
- $29.78–$470.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $287K–$344K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Water Filtration & Softeners. It carries 1,376 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Water Filtration & Softeners
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,376per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Berkey Filters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Big Berkey Gravity-Fed Stainless Steel Countertop Water Filter System 2.25 Gallon with 2 Authentic Black Berkey Elements BB9-2 Filters
- Price
- $361.94
- Rating
- 4.5/5
- Reviews
- 4,183
- Age
- 18y ago
Purewell 3-Stage 0.01m Ultra-Filtration Gravity Water Filter System NSF/ANSI 42&372 Certification 304 Stainless Steel Countertop System with 2 Filters and Stand Reduce 99% Chlorine 2.25G PW-OB
- Price
- $108.94
- Rating
- 4.4/5
- Reviews
- 1,967
- Age
- 4y ago
Big Berkey Gravity-Fed Water Filter System with 2 Black Berkey Elements Plus Deluxe 7 Stainless Steel Water View Spigot
- Price
- $410.42
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3y ago
Travel Berkey Gravity-Fed Water Filter with 2 Black Berkey ElementsEnjoy Potable Water While Camping RVing Off-Grid Emergencies Every Day at Home
- Price
- $320.86
- Rating
- 4.5/5
- Reviews
- 3,244
- Age
- 18y ago
Virego Gravity Water Filters for Berkey Water Filter Replacement Replacement for BB9-2 Black Filter & for PF-2 Fluoride Filters Combo Packs Compatible with Berkey Gravity Water Filter System NSF 42
- Price
- $58.04
- Rating
- 4.4/5
- Reviews
- 1,142
- Age
- 4y ago
Trending
90-day click momentum
Berkey - Phoenix Gravity New Millennium Edition Filter Elements -NSF 42/372- NMCL Endorsed Replacement in Lieu of Black Berkey Elements BB9-2 Set of 2
- Price
- $118.44
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago
Travel Berkey Gravity-Fed Water Filter System with 2 Black Berkey Elements Plus Deluxe 7 Stainless Steel Water View Spigot
- Price
- $371.51
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3y ago
Crown Berkey Gravity-Fed Stainless Steel Countertop Water Filter System 6 Gallon with 2 Authentic Black Berkey Elements BB9-2 Filters
- Price
- $470.91
- Rating
- 4.6/5
- Reviews
- 452
- Age
- 18y ago
Big Berkey Gravity-Fed Water Filter System with 2 Black Berkey Elements Plus Deluxe 7 Stainless Steel Water View Spigot
- Price
- $410.42
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3y ago
Water Filter Replacement for Berkey 2 Black Carbon Filters and 2 Fluoride Filters Compatible with Berkey Gravity Water Filter System
- Price
- $53.97
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago
Newest
by launch dateBerkey - Phoenix Gravity New Millennium Edition Filter Elements -NSF 42/372- NMCL Endorsed Replacement in Lieu of Black Berkey Elements BB9-2 Set of 2
- Price
- $118.44
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago
Water Filter Replacement for Berkey 2 Black Carbon Filters and 2 Fluoride Filters Compatible with Berkey Gravity Water Filter System
- Price
- $53.97
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 2y ago
Larayci Water Filter Replacement for Berkey BB9-2 Black Carbon Filters
- Price
- $53.38
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 2y ago
Purewell 2.25G Gravity Water Filter System with Water Level Window 3-Stage 0.01m Ultra-Filtration Stainless Steel Countertop System with 2 Filters and Stand Reduce 99% Chlorine PW-KS
- Price
- $119.71
- Rating
- 4.5/5
- Reviews
- 697
- Age
- 3y ago
Big Berkey Gravity-Fed Water Filter System with 2 Black Berkey Elements Plus Deluxe 7 Stainless Steel Water View Spigot
- Price
- $410.42
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
28
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Berkey65%
- Purewell20%
- Virego5%
- Filterlogic4%
- Larayci4%
- MACIFECI3%
- Open — no brand owns it (0%)
Demand
Berkey Filters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Berkey Filters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- berkey water filter380K/yr
- berkey water filter system220K/yr
- berkey82K/yr
- berkey filters36K/yr
- big berkey water filter system26K/yr
- berkey filter21K/yr
- berkey water filters15K/yr
- berkey water filtration11K/yr
- big berkey water filter13K/yr
- water filter berkey11K/yr
Reviews and returns
What reviews say buyers love and hate about Berkey Filters
We read the reviews and the return reasons for every product selling here.
“definitely not as fine a filter as some”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Berkey Filters questions
Answered from the same tracked data.