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Berkey Filter Replacement

Fail

The top 5 brands take 96% of clicks, so Berkey Filter Replacement is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$7.6M/yr1.0M searches / yr
90-day growth
-9.5%search demand this quarter
Competition
67%top-5 click share · 6 brands · 28 sellers

Flapen Score

Berkey Filter Replacement against its category

The dotted line is the Tools & Home Improvement average. Past it, Berkey Filter Replacement is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Berkey Filter Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Berkey Filter Replacement 1.0M times last year and spent an estimated $7.6M. The top 5 brands take 96% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
3.2%
Market size, estimated
$7.6Ma year
Peak month
October1.6× the quietest month
Top search term
berkey water filter380K searches a year

02 · Price

A sale here is worth $229.30.

Listings sell for $229.30 on average, from $29.78 to $470.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $229.30 that is $459K to $573K a year per listing.

Average price
$229.30above the $15 to $100 sweet spot
Price range
$29.78–$470.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$459K–$573K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Water Filtration & Softeners. It carries 1,376 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Water Filtration & Softeners
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,376per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Berkey Filter Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$757K$1.5M$2.3M$3.0M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Berkey60%
  • Purewell18%
  • Virego7%
  • Larayci6%
  • Filterlogic5%
  • MACIFECI4%

Demand

Berkey Filter Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Berkey Filter Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • berkey water filter380K/yr
  • berkey water filter system220K/yr
  • berkey water filter replacement101K/yr
  • berkey82K/yr
  • berkley water filter system35K/yr
  • berkey filters36K/yr
  • big berkey water filter system26K/yr
  • berkey filter replacement25K/yr
  • berkey filter21K/yr
  • berkey water filters15K/yr

Reviews and returns

What reviews say buyers love and hate about Berkey Filter Replacement

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Filtration”
33%of negative reviews mention “Filtration”
2.8%of orders come back
“definitely not as fine a filter as some”
A buyer, on “Filtration”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Berkey Filter Replacement questions

Answered from the same tracked data.