Is Beige Toilet Seat profitable to sell on Amazon United States?

Flapen scores Beige Toilet Seat 46 out of 100 on Amazon United States, a Fail. Shoppers spend $70K a year across 31 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew +11.6% in the last 90 days.

How competitive is the Beige Toilet Seat niche on Amazon United States?

12 brands and 65 sellers compete in Beige Toilet Seat on Amazon United States. The top 5 Beige Toilet Seat products take 55% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Beige Toilet Seat?

Beige Toilet Seat buyers on Amazon United States complain most about Durability, Quality-Overall, and Strength. Returns run at 5.0% of orders.

When does demand for Beige Toilet Seat peak?

Search demand for Beige Toilet Seat on Amazon United States peaks in Feb, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Beige Toilet Seat niche?

Beige Toilet Seat sells for $27.95 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.18 to $64.87. The average product has 7,280 reviews, the count a new listing must catch up to.

Beige Toilet Seat

Fail

Shoppers spend only $70K a year here, so Beige Toilet Seat is a Fail.

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $70K/yr49K searches / yr
90-day growth: +11.6%search demand this quarter
Competition: 55%top-5 click share · 12 brands · 65 sellers

Flapen Score

Beige Toilet Seat against its category

The dotted line is the Tools & Home Improvement average. Past it, Beige Toilet Seat is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Beige Toilet Seat market on Amazon at a glance

Shoppers on Amazon United States searched for Beige Toilet Seat 49K times last year and spent an estimated $70K. The top 5 brands take 85% of clicks. Demand peaks in Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months: 49K
Growth, 90 days vs prior 90: +11.6%
Conversion, latest week: 5.1%
Market size, estimated: $70Ka year
Peak month: February1.5× the quietest month
Top search term: beige toilet seat12K searches a year

02 · Price

A sale here is worth $27.95.

Listings sell for $27.95 on average, from $15.18 to $64.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.95 that is $0 to $3K a year per listing.

Average price: $27.95inside the $15 to $100 sweet spot
Price range: $15.18–$64.87
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #82 within Bathroom Fixtures. It carries 7,280 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 58%
Prime listings: 97%
Out of stock, average day: 6.1%
Average rank: #82in Bathroom Fixtures
Average rating: 4.31 starsAmazon United States average 4.42 stars
Average reviews: 7,280per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 68 months

Products