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Beer Signs

Maybe

The top 5 brands take only 38% of clicks. But shoppers spend only $91K a year here, so Beer Signs is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$91K/yr196K searches / yr
90-day growth
+16.1%search demand this quarter
Competition
31%top-5 click share · 43 brands · 53 sellers

Flapen Score

Beer Signs against its category

The dotted line is the Tools & Home Improvement average. Past it, Beer Signs is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Beer Signs 196K times last year and spent an estimated $91K. The top 5 brands take 38% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
2.3%
Market size, estimated
$91Ka year
Peak month
December2.1× the quietest month
Top search term
beer signs99K searches a year

02 · Price

A sale here is worth $19.82.

Listings sell for $19.82 on average, from $7.00 to $41.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.82 that is $0 to $2K a year per listing.

Average price
$19.82inside the $15 to $100 sweet spot
Price range
$7.00–$41.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,406 within Novelty Lighting. It carries 307 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
98%
Out of stock, average day
1.8%
Average rank
#2,406in Novelty Lighting
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
307per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beer Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

43 rising

Sellers

53

Top-5 brand share

38%

Top 20: 81%

Top-5 click share

31%

Top 20: 69%

Open market

57%

  • QKLGXLOBAL10%
  • Bestylez9%
  • Generic7%
  • JFLLamp6%
  • MOLESS6%
  • Desperate Enterprises5%

Demand

Beer Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Beer Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer signs99K/yr
  • beer sign41K/yr
  • dive bar decor19K/yr
  • beer signs for man cave22K/yr
  • beer signs for bar5K/yr
  • beer wall decor6K/yr
  • alcohol signs4K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Signs

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Beer Signs questions

Answered from the same tracked data.