Is Battery Powered Flood Light profitable to sell on Amazon United States?

Flapen scores Battery Powered Flood Light 43 out of 100 on Amazon United States, a Fail. Shoppers spend $29K a year across 24 tracked products. Amazon counts 3 of the 4 products launched in the last year as successful launches. Search demand grew -5.1% in the last 90 days.

How competitive is the Battery Powered Flood Light niche on Amazon United States?

20 brands and 34 sellers compete in Battery Powered Flood Light on Amazon United States. The top 5 Battery Powered Flood Light products take 56% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Battery Powered Flood Light?

Battery Powered Flood Light buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.7% of orders.

When does demand for Battery Powered Flood Light peak?

Search demand for Battery Powered Flood Light on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 5.5× the quietest.

What does it cost to enter the Battery Powered Flood Light niche?

Battery Powered Flood Light sells for $27.96 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.32 to $44.25. The average product has 3,788 reviews, the count a new listing must catch up to.

Battery Powered Flood Light

Fail

Shoppers spend only $29K a year here, so Battery Powered Flood Light is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $29K/yr88K searches / yr
90-day growth: -5.1%search demand this quarter
Competition: 56%top-5 click share · 20 brands · 34 sellers

Flapen Score

Battery Powered Flood Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Powered Flood Light is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Battery Powered Flood Light market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Powered Flood Light 88K times last year and spent an estimated $29K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months: 88K
Growth, 90 days vs prior 90: -5.1%
Conversion, latest week: 1.2%
Market size, estimated: $29Ka year
Peak month: November5.5× the quietest month
Top search term: battery powered flood light26K searches a year

02 · Price

A sale here is worth $27.96.

Listings sell for $27.96 on average, from $17.32 to $44.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $27.96 that is $0 to $3K a year per listing.

Average price: $27.96inside the $15 to $100 sweet spot
Price range: $17.32–$44.25
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #137 within Flood & Security Lights. It carries 3,788 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 13.1%
Average rank: #137in Flood & Security Lights
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 3,788per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 35 months

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