Is Battery Operated Outdoor Lights profitable to sell on Amazon United States?

Flapen scores Battery Operated Outdoor Lights 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $47K a year across 26 tracked products. Amazon counts 6 of the 6 products launched in the last year as successful launches. Search demand grew +56.2% in the last 90 days.

How competitive is the Battery Operated Outdoor Lights niche on Amazon United States?

20 brands and 33 sellers compete in Battery Operated Outdoor Lights on Amazon United States. The top 5 Battery Operated Outdoor Lights products take 51% of clicks, and the top 5 brands take 61%.

What do buyers complain about in Battery Operated Outdoor Lights?

Battery Operated Outdoor Lights buyers on Amazon United States complain most about Brightness/Shine/Glow, Durability, and Functionality-Overall. Returns run at 3.4% of orders.

When does demand for Battery Operated Outdoor Lights peak?

Search demand for Battery Operated Outdoor Lights on Amazon United States peaks in Sep–Oct, and the busiest month runs 4.6× the quietest.

What does it cost to enter the Battery Operated Outdoor Lights niche?

Battery Operated Outdoor Lights sells for $20.82 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.19 to $37.73. The average product has 5,740 reviews, the count a new listing must catch up to.

Battery Operated Outdoor Lights

Maybe

Products sell for $20.82 on average, inside the sweet spot. But shoppers spend only $47K a year here, so Battery Operated Outdoor Lights is a Maybe.

Filters No Dominant Brand

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $47K/yr74K searches / yr
90-day growth: +56.2%search demand this quarter
Competition: 51%top-5 click share · 20 brands · 33 sellers

Flapen Score

Battery Operated Outdoor Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Operated Outdoor Lights is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Battery Operated Outdoor Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Operated Outdoor Lights 74K times last year and spent an estimated $47K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months: 74K
Growth, 90 days vs prior 90: +56.2%
Conversion, latest week: 3.0%
Market size, estimated: $47Ka year
Peak month: October4.6× the quietest month
Top search term: battery powered outdoor string lights20K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $9.19 to $37.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.82 that is $0 to $2K a year per listing.

Average price: $20.82inside the $15 to $100 sweet spot
Price range: $9.19–$37.73
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #142 within String Lights. It carries 5,740 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.2%
Average rank: #142in String Lights
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 5,740per listing
Listings tracked: 26

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 6
Successful launches: 6Amazon's first-year sales bar
Average brand age: 36 months

Products