Is Battery Operated Outdoor Lighting profitable to sell on Amazon United States?

Flapen scores Battery Operated Outdoor Lighting 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $40K a year across 46 tracked products. Amazon counts 6 of the 11 products launched in the last year as successful launches. Search demand grew +12.3% in the last 90 days.

How competitive is the Battery Operated Outdoor Lighting niche on Amazon United States?

38 brands and 51 sellers compete in Battery Operated Outdoor Lighting on Amazon United States. The top 5 Battery Operated Outdoor Lighting products take 36% of clicks, and the top 5 brands take 44%.

What do buyers complain about in Battery Operated Outdoor Lighting?

Battery Operated Outdoor Lighting buyers on Amazon United States complain most about Brightness/Shine/Glow, Functionality-Overall, and Battery Life. Returns run at 4.8% of orders.

When does demand for Battery Operated Outdoor Lighting peak?

Search demand for Battery Operated Outdoor Lighting on Amazon United States peaks in Sep–Oct–Nov, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Battery Operated Outdoor Lighting niche?

Battery Operated Outdoor Lighting sells for $27.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.53 to $61.22. The average product has 1,091 reviews, the count a new listing must catch up to.

Battery Operated Outdoor Lighting

Maybe

Products sell for $27.06 on average, inside the sweet spot. But shoppers spend only $40K a year here, so Battery Operated Outdoor Lighting is a Maybe.

Filters No Dominant Brand

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $40K/yr110K searches / yr
90-day growth: +12.3%search demand this quarter
Competition: 36%top-5 click share · 38 brands · 51 sellers

Flapen Score

Battery Operated Outdoor Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Operated Outdoor Lighting is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Battery Operated Outdoor Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Operated Outdoor Lighting 110K times last year and spent an estimated $40K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months: 110K
Growth, 90 days vs prior 90: +12.3%
Conversion, latest week: 1.3%
Market size, estimated: $40Ka year
Peak month: November2.7× the quietest month
Top search term: battery operated outdoor light14K searches a year

02 · Price

A sale here is worth $27.06.

Listings sell for $27.06 on average, from $11.53 to $61.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.06 that is $0 to $3K a year per listing.

Average price: $27.06inside the $15 to $100 sweet spot
Price range: $11.53–$61.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$3K
Returns: 4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #235 within Landscape Lighting. It carries 1,091 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 11.5%
Average rank: #235in Landscape Lighting
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 1,091per listing
Listings tracked: 46

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 6Amazon's first-year sales bar
Average brand age: 35 months

Products