Is Battery Operated Lights profitable to sell on Amazon United States?

Flapen scores Battery Operated Lights 65 out of 100 on Amazon United States, a Pass. Shoppers spend $1.2M a year across 67 tracked products. Amazon counts 7 of the 7 products launched in the last year as successful launches. Search demand grew +14.0% in the last 90 days.

How competitive is the Battery Operated Lights niche on Amazon United States?

54 brands and 76 sellers compete in Battery Operated Lights on Amazon United States. The top 5 Battery Operated Lights products take 30% of clicks, and the top 5 brands take 35%.

What do buyers complain about in Battery Operated Lights?

Battery Operated Lights buyers on Amazon United States complain most about Charging, Durability, and Brightness/Shine/Glow. Returns run at 2.8% of orders.

When does demand for Battery Operated Lights peak?

Search demand for Battery Operated Lights on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Battery Operated Lights niche?

Battery Operated Lights sells for $16.28 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.48 to $38.41. The average product has 6,459 reviews, the count a new listing must catch up to.

Battery Operated Lights

Pass

Battery Operated Lights scores 65 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +14.0% this quarter, and returns run at 2.8% of orders.

Filters No Dominant Brand

Flapen Score: 65
65 / 100Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size: $1.2M/yr2.6M searches / yr
90-day growth: +14.0%search demand this quarter
Competition: 30%top-5 click share · 54 brands · 76 sellers

Flapen Score

Battery Operated Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Operated Lights is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Battery Operated Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Operated Lights 2.6M times last year and spent an estimated $1.2M. The top 5 brands take 35% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months: 2.6M
Growth, 90 days vs prior 90: +14.0%
Conversion, latest week: 2.9%
Market size, estimated: $1.2Ma year
Peak month: November3.0× the quietest month
Top search term: battery operated string lights784K searches a year

02 · Price

A sale here is worth $16.28.

Listings sell for $16.28 on average, from $4.48 to $38.41. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $16.28 that is $33K to $41K a year per listing.

Average price: $16.28inside the $15 to $100 sweet spot
Price range: $4.48–$38.41
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 125K–150K
Units per listing a year: 2,000–2,500
Revenue per listing a year: $33K–$41K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #100 within String Lights. It carries 6,459 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 99%
Prime listings: 100%
Out of stock, average day: 1.5%
Average rank: #100in String Lights
Average rating: 4.35 starsAmazon United States average 4.42 stars
Average reviews: 6,459per listing
Listings tracked: 67

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 7Amazon's first-year sales bar
Average brand age: 35 months

Products