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Battery Operated Flood Lights Outdoor

Fail

Shoppers spend only $80K a year here, so Battery Operated Flood Lights Outdoor is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$80K/yr110K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
59%top-5 click share · 14 brands · 20 sellers

Flapen Score

Battery Operated Flood Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Battery Operated Flood Lights Outdoor is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Operated Flood Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Operated Flood Lights Outdoor 110K times last year and spent an estimated $80K. The top 5 brands take 79% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
3.0%
Market size, estimated
$80Ka year
Peak month
March2.5× the quietest month
Top search term
mr beams motion sensor light39K searches a year

02 · Price

A sale here is worth $23.90.

Listings sell for $23.90 on average, from $7.69 to $50.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $23.90 that is $2K to $6K a year per listing.

Average price
$23.90inside the $15 to $100 sweet spot
Price range
$7.69–$50.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #637 within Landscape Lighting. It carries 1,151 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
36.1%
Average rank
#637in Landscape Lighting
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,151per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Battery Operated Flood Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

17%

  • Mr Beams44%
  • Ambaret13%
  • J.LUMI11%
  • Quiltered5%
  • Hotomely5%
  • Woenergy4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Battery Operated Flood Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top Battery Operated Flood Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr beams motion sensor light39K/yr
  • mr beams21K/yr
  • beams motion sensor light17K/yr
  • mr beams battery powered outdoor motion sensor light13K/yr
  • mr beams outdoor motion sensor light6K/yr
  • mr beam4K/yr
  • mr. beams battery operated motion sensor light4K/yr
  • mr beams motion light4K/yr
  • mr beams motion lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Operated Flood Lights Outdoor

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Functionality-Overall”
4.3%of orders come back
“would not turn on”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Battery Operated Flood Lights Outdoor questions

Answered from the same tracked data.